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Google’s New ‘Cameos’ App Lets Celebs Answer Questions from Search Results by @MattGSouthern

Google has launched a new app for celebrities and public figures that allows them to record video responses to questions that are frequently asked in Google’s search results. The new app, called Cameos, is designed to help celebs and public figures ensure people are getting accurate information about them from Google search. “Cameos on Google […]

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4 New Insights Into Google’s Algorithm by @martinibuster

In testimony to the United States House Judiciary Committee, Google’s representative revealed four facts about how Google’s algorithm worked. She discussed topics ranging from one related to RankBrain to how often Google tests its algorithms. 1. Insight into the 15% RankBrain Queries RankBrain was originally created to understand the 15% of the queries that Google […]

Google’s “Don’t Be Evil” No Longer Prefaces Code of Conduct by @martinibuster

“Don’t be evil” has been a part of Google’s Code of Conduct since 2000. However, that phrase, “Don’t be evil” has been removed from the top of Google’s Code of Conduct. The encouragement to not be evil is not gone. It’s simply not the major focus of Google’s Code of Conduct anymore. The phrase “Don’t […]

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Google’s Hilltop Algorithm – A Foundation for Modern SEO by @martinibuster

The Hilltop Algorithm is an important search engine algorithm that was adopted by Google in 2003. The Hilltop Algorithm influenced how SEO was practiced in 2004 and the influence continues today. As a web professional, it’s important to understand how the Hilltop Algorithm influenced SEO in order to build a strong foundation for understanding SEO […]

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Google’s Object Recognition Tool, Google Lens, Now Available on iOS by @MattGSouthern

Google Lens, a tool that utilizes smartphone cameras to recognize objects, is now available to iOS users. The rollout began this week and will continue over the next several weeks. Lens is not a standalone app— rather, it’s a tool built into Google Photos which allows users to take photos of an object to learn […]

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Google’s Fetch & Render Partial Status: The Most Common Causes by @jennyhalasz

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Here’s today’s Ask an SEO question: Why does the Fetch and Render tool from Google Search Console show a green […]