Google’s Object Recognition Tool, Google Lens, Now Available on iOS by @MattGSouthern

Google Lens, a tool that utilizes smartphone cameras to recognize objects, is now available to iOS users. The rollout began this week and will continue over the next several weeks. Lens is not a standalone app— rather, it’s a tool built into Google Photos which allows users to take photos of an object to learn […]


Google’s Fetch & Render Partial Status: The Most Common Causes by @jennyhalasz

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Here’s today’s Ask an SEO question: Why does the Fetch and Render tool from Google Search Console show a green […]


Mobilegeddon: A Complete Guide to Google’s Mobile-Friendly Update by @askreinhart

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! On April 21, 2015, Google rolled out their mobile-friendly update, which quickly earned several monikers – mobilepocalyse, mopocalypse, mobocalypse, etc. Ultimately the name that stuck was “Mobilegeddon” (as far as I can tell, credit for this […]


Google’s Search Crawlers to Natively Render JavaScript-based Pages by @MattGSouthern

Starting in Q2 2018, Google’s search engine crawlers will begin to render JavaScript-based webpages without the assistance of the AJAX crawling scheme. For site owners, that means it will no longer be necessary to provide rendered versions of these pages to Googlebot. Googlebot currently relies on the AJAX crawling scheme to render JavaScript-based webpages when […]


Google’s Search Snippets are Longer, But Don’t Go Changing Anything by @MattGSouthern

Google’s search result snippets are now longer than what once was the maximum length of 160 characters. This change has been officially confirmed by Google, and is also supported by evidence from tracking tools like RankRanger. According to data collected by RankRanger, search snippets can now be anywhere from 160 characters to 230 characters. However, […]


Google’s New “Donate” Button Could be a Boon for Nonprofits by @MattGSouthern

Google is now letting searchers donate to non-profit organizations directly from search results. A “Donate” button has been added to Knowledge Graph cards of US-based nonprofits. With a simple tap or click of the button, searchers can easily donate an amount of their choosing. To trigger this feature just search for the name of a […]


Google’s Big Daddy Update: Big Changes to Google’s Infrastructure & the SERPs by @benjarriola

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! As Google has grown and developed over the years, algorithm updates have been introduced periodically. Many updates remain unconfirmed by Google, despite many SEO pros finding evidence for them. One Google update, known as Big Daddy, […]