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Mobilegeddon: A Complete Guide to Google’s Mobile-Friendly Update by @askreinhart

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! On April 21, 2015, Google rolled out their mobile-friendly update, which quickly earned several monikers – mobilepocalyse, mopocalypse, mobocalypse, etc. Ultimately the name that stuck was “Mobilegeddon” (as far as I can tell, credit for this […]

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Google’s Search Crawlers to Natively Render JavaScript-based Pages by @MattGSouthern

Starting in Q2 2018, Google’s search engine crawlers will begin to render JavaScript-based webpages without the assistance of the AJAX crawling scheme. For site owners, that means it will no longer be necessary to provide rendered versions of these pages to Googlebot. Googlebot currently relies on the AJAX crawling scheme to render JavaScript-based webpages when […]

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Google’s Search Snippets are Longer, But Don’t Go Changing Anything by @MattGSouthern

Google’s search result snippets are now longer than what once was the maximum length of 160 characters. This change has been officially confirmed by Google, and is also supported by evidence from tracking tools like RankRanger. According to data collected by RankRanger, search snippets can now be anywhere from 160 characters to 230 characters. However, […]

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Google’s New “Donate” Button Could be a Boon for Nonprofits by @MattGSouthern

Google is now letting searchers donate to non-profit organizations directly from search results. A “Donate” button has been added to Knowledge Graph cards of US-based nonprofits. With a simple tap or click of the button, searchers can easily donate an amount of their choosing. To trigger this feature just search for the name of a […]

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Google’s Big Daddy Update: Big Changes to Google’s Infrastructure & the SERPs by @benjarriola

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! As Google has grown and developed over the years, algorithm updates have been introduced periodically. Many updates remain unconfirmed by Google, despite many SEO pros finding evidence for them. One Google update, known as Big Daddy, […]

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Google’s Job Search Will Now Estimate Salaries For All Job Positions by @MattGSouthern

Google is adding some requested features to its job search experience that was introduced earlier this year. Job seekers will now be able to access salary information directly in search results, which is something Google says is missing from 85% of job postings in the US. When actual salary information is not available, Google will […]

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Google’s YouTube Ads Upgraded With Location Extensions and Store Visits Measurement by @MattGSouthern

Google AdWords has upgraded YouTube ads with location extensions and the ability to measure in-store visits. According to eMarketer a whopping 90% of global sales will happen in a physical store this year, making store visits measurement all the more pertinent for the upcoming holiday season. As you may know, both location extensions and store […]

Google’s New AdWords Experience is Now Available to All Advertisers by @MattGSouthern

Google is officially rolling out its new AdWords experience to everyone. The company promised it would be available to everyone by the end of the year, and now it’s here. The new AdWords experience promises to be faster, more intuitive, with a renewed focus on achieving business goals. Here are some of the benefits you […]