How to Set up Google Analytics Goals & 7 Tips to Get Ahead by @joshuacmccoy

Determining objectives for a website is essential in justifying the need for a website in the first place. Creating goals for these objectives in your analytics platform are likewise important for understanding the success of your marketing and advertising efforts toward meeting the overall site objectives. Goal Determination Setting up goals in your analytics platform […]

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Google to Notify Users When Businesses Respond to Reviews by @MattGSouthern

Google will now be sending email notifications to customers when a business responds to their Google My Business reviews. For businesses, this should be seen as greater incentive to respond to reviews — whether they’re positive or negative. Previously, a response from a businesses to a GMB review may have gone unnoticed, unless the reviewer […]

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Google to Deactivate Non-Spending AdWords Accounts This Month by @MattGSouthern

Google will be deactivating AdWords accounts with no recent ad spend starting in mid-May. Previously, the company stated it would begin deactivating accounts back in March. Update: Accounts will now be deactivated starting mid-May. — Google AdWords (@adwords) May 8, 2018 Without revealing why, it’s clear that Google had a change of heart at some […]

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Redesigned Google News Uses AI to Connect Related Stories Together by @MattGSouthern

Google has introduced a redesigned version of Google News which uses artificial intelligence to string together related pieces of content. A brand new mobile app will also be available on iOS and Android by next week. The app will replace Google Play Newsstand and the Google News & Weather app. Powering both the web and […]

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Google: Site Changes Can Take Months to be Reflected in Search Results by @MattGSouthern

Google’s John Mueller says it may take months for major site changes to be processed by search ranking algorithms. So, if site changes were implemented around the same time as a known Google algorithm update, any gains/losses in traffic are not necessarily a result of the recent site changes. This topic came up during a […]

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Google to Ban Ads for Bail Bonds, Effective July 2018 by @MattGSouthern

Google AdWords is implementing a new policy that will prohibit ads promoting bail bond services. This policy will come into effect July 2018. Ads for bail bonds services are being banned, Google says, because studies show they exploit vulnerable demographics and ultimately lead to long-term debt. ”At Google, we take seriously our responsibility to help […]

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Google AdWords Editor Version 12.3 Now Available: Here’s What’s New by @MattGSouthern

Google’s latest version of AdWords Editor, version 12.3, is now available. Here is an overview of the new features that have been added. Search terms report: View and download reports about search terms. Add keywords and negative keywords from the search terms report. Filter functions: Use queries that combine filters in new ways to find […]

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Google Lets Users Buy Movie Tickets Through Google Assistant by @MattGSouthern

Google Assistant is now capable of helping users find more information about movies, as well as buy tickets without leaving the interface. Users can utter commands such as “buy tickets for [movie name],” or begin with a broader search such as “showtimes near me.” Ticket purchases are facilitated through Fandango, which will allow users to […]