Google AdWords Universal App Campaigns to Replace App Install Campaigns by @MattGSouthern

Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC) later this year. As of October 16th, all newly created app install campaigns will run on UAC. Search, Display, and YouTube app promo campaigns currently in place will stop running altogether on November 15th. “It’s important to […]


Google AdWords Ads to Undergo Significant Makeover This Month by @MattGSouthern

Google has announced its AdWords ads will undergo one of the most significant makeovers in recent memory later this month. The forthcoming updates will apply to mobile ads only, and will change how sitelinks, callouts, and structured snippets are displayed. Sitelinks Carousel Google will be introducing a sitelinks carousel to AdWords ads, which resembles the […]

Google Reportedly Bringing a ‘Snapchat Discover’ Feature to Search by @MattGSouthern

Google is reportedly working on brining a publishing feature similar to Snapchat Discover to the company’s search engine. The Wall Street Journal reports the feature is likely to be called “Stamp”, and would be built on AMP technology. That means the feature would live on mobile, with stories that are like more stripped-down and faster-loading […]


Google Search Console to Explain Why Pages Aren’t Getting Indexed by @MattGSouthern

Google is preparing to roll out updates to Search Console, one of which is an “Index Coverage” report that explains why certain pages may not be getting indexed. Search Console as we know it today already reports on indexed pages in the ‘Index Status’ report. The Index Coverage report goes a step further by identifying […]


A Mobile-First Google with Google’s Gary Illyes [PODCAST] by @brentcsutoras

Podcast: Download Subscribe: Apple Podcasts | Android | Google is known for being the search engine of the world, and that is in part due its algorithm and their minor and core updates aimed at improving searchers’ user experience. Among the widely talked about algorithms in the industry are Google’s April 2015 “Mobilegeddon” update and their second mobile-friendly […]


‘OK Google’ Voice Search to be Removed from Chromebooks by @MattGSouthern

Google is reportedly removing its ‘OK Google’ voice search command from Chromebooks. This information was first reported by Chrome Unboxed, citing this repository as its source. It’s likely this change is being made to make way for Google Assistant on Chromebooks with the upcoming ‘Eve’ model. Chrome Unboxed speculates Google made the decision to nix […]


Google is Looking for Feedback on Autocomplete Suggestions by @MattGSouthern

Google’s iOS app has been updated to version 31.0, and with it comes a new feature for sending feedback to the company. Specifically, Google is looking for feedback on its autocomplete suggestions. The changelog reads: “You can now give feedback on autocomplete suggestions to help us improve them. To give feedback or report a suggestion, […]