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Google Posts: Share Messages in Search Results From Google My Business by @MattGSouthern

Google has officially rolled out Google Posts to all small businesses with a Google My Business listing. Google Posts allows small businesses to publish messages to Google My Business, which means the messages will also show up when their GMB page surfaces in search results and Google Maps. Posts will appears as a small snippet, […]

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Google is Compressing Its Display Ads So Pages Load Faster by @MattGSouthern

Google has started compressing its display ads by up to 40% in an effort to improve page load times and increase battery life efficiency. This is accomplished through Google’s Brotli compression algorithm it introduced two years ago. Brotli offers a data savings of at least 15% compared to gzip compression, and could result in a data […]

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Google For Jobs is Now Live in Search Results by @MattGSouthern

Google’s job search initiative is now live in US search results. Initially debuted at the company’s I/O conference, Google For Jobs sees the search giant collaborating with other companies in the job matching industry to connect employers with the right candidates. While harnessing the power of Google’s machine learning capabilities, combined with the services provided […]

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The Complete List of Google Penalties & How to Recover by @ChuckPrice518

There’s a lot of misinformationFUD surrounding Google penalties. The most common one is mistaking an algorithm for a penalty. High-profile updates like Penguin and Panda aren’t actually penalties; they are algorithms. Algorithms rely on a set of rules and calculations to automatically deliver the desired outcome. In the case of Panda and Penguin, the end game […]

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Google Introduces Tool for Identifying Annoying Ads on Your Site by @MattGSouthern

Google has introduced a tool for publishers to help them identify how annoying and intrusive their site’s ads are. The new tool, called Ad Experience Report, measures how well a site’s ads comply with the Better Ads Standards, which are determined by the Coalition for Better Ads. Publishers can also refer to Google’s new best […]

Google AdWords Begins Using Machine Learning to Understand Purchase Intent by @MattGSouthern

Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow businesses to expand their reach amongst those who have already searched within their category of products and services. Google explains how in-market audiences uses […]