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Google Discourages Linking to Every Page From a Site’s Home Page by @MattGSouthern

Google’s John Mueller discourages websites from linking to every page from the home page, saying it may prevent Googlebot from clearly understanding a site’s architecture. This topic came up in a recent Google Webmaster Central office-hours hangout where a site owner asked the following question: “If we try to link to every page on our […]

Google Discourages Linking to Every Page From a Site’s Home Page by @MattGSouthern

Google’s John Mueller discourages websites from linking to every page from the home page, saying it may prevent Googlebot from clearly understanding a site’s architecture. This topic came up in a recent Google Webmaster Central office-hours hangout where a site owner asked the following question: “If we try to link to every page on our […]

3 Takeaways from Adidas's Use of Personalized Content at the Boston Marathon

Personalized content is becoming more popular in the marketing scene. What has your company done in that context? August 21, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Adidas is a regular sponsor of the Boston Marathon. But, given the extent to which Adidas has emphasized personalized digital experiences in recent years, […]

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Google’s New ‘Cameos’ App Lets Celebs Answer Questions from Search Results by @MattGSouthern

Google has launched a new app for celebrities and public figures that allows them to record video responses to questions that are frequently asked in Google’s search results. The new app, called Cameos, is designed to help celebs and public figures ensure people are getting accurate information about them from Google search. “Cameos on Google […]

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Steal This Marketing Tactic From McDonald's and Petco to Dramatically Increase Sales

July 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Big brands change with the tide or die. In the case of companies like Toys 'R' Us and Blockbuster Video — death came knocking because they continued to live in the past. Their focus stayed on the physical, while the modern […]

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Facebook Will Ban Businesses From Running Ads if They Get Poor Customer Feedback by @MattGSouthern

Facebook has implemented a new feedback system which may result in businesses being banned from advertising if they cannot maintain an acceptable level of customer satisfaction. Customers can now send feedback directly to Facebook about their experiences with businesses. A short one-tap survey will be available after a user completes a purchase that was initiated […]

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Facebook’s New “Memories” Page Highlights Engaging Posts from Years Past by @MattGSouthern

Facebook has introduced a new home on the web that users can visit to reminisce on top posts they’ve published throughout the years. The new “Memories” page features a collection of of top text posts, photos, videos, and major life events. Facebook says the reason behind creating this page is because of the positive impact […]

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Google Has Removed Over 80% of Hacked Sites from Search Results by @MattGSouthern

Google has released new details about about its spam fighting efforts, revealing that more than 80% of hacked sites have been detected and removed from search results. The search giant plans to continue its efforts by working directly with popular content management systems to fight back against those who compromise forums and comment sections with […]