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Negative Google Reviews from Former Employees Are Now Against Guidelines by @MattGSouthern

Google has updated its Google My Business review guidelines with more specific information about conflicts of interest. According to Google’s new review guidelines, posting negative reviews about a current or former employer is considered a conflict of interest. Moreover, since these types of reviews are now against Google’s guidelines, businesses can request to have them […]

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15 Lessons From This Year's Online Wins, Scandals and Top Videos, Tweets and Instagram Posts

Instagram is inherently a more aspirational platform than, say, Twitter, due to its visual nature. The hashtags that gained in popularity most throughout the year reflect this: #Travel, #travelphotography and #naturephotography were three of the 10 hashtags on Instagram that saw the largest increases in use in 2017. Trending hashtags on Twitter tend to revolve […]

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You Can Spend Less on Retargeting to Get More from Your Ad Budget This Holiday Season

It can be hard to tell who&#39;s already going down the funnel on their own, but signals do exist in the form of behavioral data from individual users, such as how many add to carts, site visits and purchases they&#39;ve had over time.</p> Holiday hazards</b></h2> In addition to neglecting incrementality, marketers often err during the […]

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Get the Most From Google's Keyword Planner

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Keywords are the heart and soul of Google AdWords. Get the right keywords in place from the beginning and everything that follows becomes that […]

Get the Most From Google's Keyword Planner

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Keywords are the heart and soul of Google AdWords. Get the right keywords in place from the beginning and everything that follows becomes that […]

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What Can Modern Marketers Learn From Advertisers of the Past?

Well, hold on to your fedoras Mad Men</i> fans, because that type of branding still works. &quot;Aspirational advertising&quot; is today&#39;s modern version of that in-your-face, one-way conversational advertising. Yes, it may be more subtle, but it still works by gently coaxing you to improve your class by purchasing &quot;better&quot; brands.</p> The changes, of course, extend […]

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Why Richard Branson's Website Makes Sales (And What You Can Learn from Following His Lead)

To get sales, make an offer.</b></h2> One of the most well-known email marketers in the world, Ben Settle, once told me,&nbsp;&quot;The primary purpose of your website is to make sales. Most people forget to make offers, and so they stay broke.&quot; In other words, to make sales, you must make offers. Sadly, it took me […]

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What I've Learned From Spending $10 Million on Influencer Marketing

3. It&#39;s a long-term game.</b></h2> Influencer marketing usually serves as a brand awareness tactic that encourages social media users to take steps to learn more about your brand. For this reason, the best influencer marketing strategies have a lengthy time horizon.</p> To reap the full rewards of an influencer marketing program, marketers should have strategies […]

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7 Ways to Keep Great Content from Dying a Slow, Unremarkable Death by @stoneyd

A website that isn’t adapting is a website that’s dying. The internet changes so fast that the moment you stop improving your website is the same moment that you start losing momentum and falling behind the competition. If your site isn’t actively adapting to the changing nature of the web, it’s stagnating and growing outdated, […]