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Why Your SEO Focus Should Be Brand Building by @bsmarketer

Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting […]

Why Your SEO Focus Should Be Brand Building by @bsmarketer

Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting […]

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Top 5 SEO Tasks to Focus on in 2018 by @SERanking

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own. With every new year comes predictions, trends, and forecasts. They are all valuable and interesting. However, one can only predict but Google has the power. So we’ve decided not to reflect on what might happen and focus on […]

Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] by @brentcsutoras

Podcast: Download Subscribe: iTunes | Android | Are your paid search efforts going nowhere? Read on to find out how to get bigger and better payoffs from paid search in this Search Engine Nerds episode. Maddie Cary, Director of Paid Search at Point It Digital Marketing, joins SEJ Chief Social Media Strategist Brent Csutoras to discuss […]

Ask the Expert: Does Your Company Really Need to Focus on SEO?

Q: Is search engine optimization (SEO) important to your digital marketing strategy? A: Yes and no. Firstly, let’s break down SEO as I think businesses and marketers have a tendency to overcomplicate it, which results in an overwhelming feeling of “this isn’t for us” or “we don’t have the expertise/time for this.” Actually, SEO is […]