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4 Ways to Use Google Analytics to Find Content Ideas by @bsmarketer

Data is pivotal in all marketing campaigns. Companies that leverage data are able to better understand their customers. Data-driven marketing results in greater customer loyalty, customer engagement, and increases in the number of customers. However, we mostly use data to inform SEO, PPC, or social campaigns. These areas of marketing are clearly data-driven. But, there’s […]

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Google Shows Which Search Queries are Used to Find a Google My Business Listing by @MattGSouthern

An update to Google My Business will now show which search queries are used to find a business listing. This data appears in the Insights tab, which tracks the most common terms and search trends for a particular business. Interested in how customers find your business? Now you can view what queries customers are using […]

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Google Helps YouTube Creators Find Re-Uploaded Content on Other Channels by @MattGSouthern

Google is taking a new step toward helping YouTube creators protect their copyrighted work. The company is releasing a new Copyright Match tool that is designed to find content that has been re-uploaded on other channels. Creators can upload videos using the tool, which YouTube will then scan and attempt to find other videos that […]

28 Free Tools to Help You Find What People Search For by @annaleacrowe

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! As thought-provoking and enjoyable as keyword research can be, it’s also equally complicated and mind-boggling if you’re a beginner just on the tipping point […]

What Is a Local Backlink & How to Find Them by @sllewuy

Backlinks play a large role in a website’s rankings, whether it’s a local service or brick-and-mortar business. But how do you find links for these types of businesses? This article will help you figure out how to get your local link building campaign started. What Is a Local Backlink? The traditional thought process when we […]