28 Free Tools to Help You Find What People Search For by @annaleacrowe

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! As thought-provoking and enjoyable as keyword research can be, it’s also equally complicated and mind-boggling if you’re a beginner just on the tipping point […]

What Is a Local Backlink & How to Find Them by @sllewuy

Backlinks play a large role in a website’s rankings, whether it’s a local service or brick-and-mortar business. But how do you find links for these types of businesses? This article will help you figure out how to get your local link building campaign started. What Is a Local Backlink? The traditional thought process when we […]

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Google AdWords Highlights Popular Search Terms Used to Find Your Website by @MattGSouthern

Google AdWords has introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your business. As the announcement states, keeping your finger on the pulse of the Searches card can help you refine your keywords for better performance. Knowing which keywords a majority of searchers are using to find […]