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Google Rolls Out New Featured Snippets With Expandable Subtopics by @MattGSouthern

Google has introduced a new type of featured snippet dedicated to displaying more in-depth information about a topic. Similar to how Google displays featured snippets for individual topics, Google can now display a featured snippet that details the differences and/or similarities between two things. Within the featured snippet, searchers can use drop-down tabs to further […]

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Google Expands Featured Snippet by @martinibuster

Google appears to have expanded its Featured Snippets to include Google Suggest navigational buttons. This function was previously announced in January. When a user enters a vague search query for which there are more nuanced variations, the featured snippets will now show navigational “chiclets” style buttons that help users navigate to a more specific response. This […]

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Google Search Update: Featured Snippets for Multi-Intent Queries by @MattGSouthern

Google is updating search results with a new type of featured snippet which is designed for queries that have multiple interpretations. Multifaceted featured snippets may appear for queries such as “ears popping on a plane,” where the individual may be searching for either causes or remedies. ”Sometimes the words we use to ask a question […]

Ads for Google Products Featured in Top Position in 91% of Searches [STUDY] by @MattGSouthern

Revealing data from a Wall Street Journal study shows Google is advertising its own products at the top of search results 91% of the time. Allegedly, Google is bidding against other AdWords customers for the top paid position in search results — and winning. Data from the Wall Street Journal suggests Google is buying millions […]

Google’s Featured Snippets on Desktop Now Written By Artificial Intelligence by @MattGSouthern

According to an article published Tuesday on Wired, Google’s featured snippets on desktop will now be rendered completely through artificial intelligence. What are being called “sentence compression algorithms” just went live today in desktop search only. These sentence compression algorithms, with the help from deep neural networks, are capable of combing through large amounts of […]