9 Types of Content That Will Always Fail by @KatyKatzTX

When is the last time that you read something from beginning to end? Be honest with yourself. Marketers are notorious for skimming or – even worse – blindly sharing things that we haven’t read. I remember Rand Fishkin talking about this phenomenon once during a keynote. He shared Moz’s killer Twitter stats along with his […]

10 Reasons Ecommerce Sites Fail

Ecommerce offers fantastic revenue opportunities, the ability to be open 24/7 and traditionally fewer overheads when compared to bricks and mortar retailing. Yet, despite the fact that more than 12 million Australian consumers shop online — and we are experiencing year-over-year double digit growth in online shopping — a huge number of ecommerce businesses are struggling to be profitable, […]