2017 Local Search Ranking Factors: Proximity to Searcher is Number One by @MattGSouthern

After taking a year off in 2016, Moz is back with its 2017 survey of local search ranking factors. The survey is based on the aggregated opinions of dozens of local search experts, who have been asked to provide their opinions on this year’s top ranking factors on local search. Without further adieu, let’s dive […]

2017’s Four Most Important Ranking Factors, According to SEO Industry Studies by @ab80

I remember being awestruck back in 2013 by Brian Dean’s list of more than 200 Google ranking factors. My first thought was, “Wow! Think of the work and research that went into this!” followed by, “This will be so useful!” and finally, “Oh god, there aren’t enough hours in the day for all of this.” […]

3 Competitive Factors That Influence (or Hinder) Your Online Success by @stoneyd

Competitive knowledge is an important part of building a successful digital marketing campaign. While the actual optimization of your website can be competitor agnostic, the performance of that optimization isn’t. Simply monitoring competitors is not enough. And it’s more than collecting data and numbers. You have to understand what all it means. Analytics is great, but if you […]