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Facebook’s New “Memories” Page Highlights Engaging Posts from Years Past by @MattGSouthern

Facebook has introduced a new home on the web that users can visit to reminisce on top posts they’ve published throughout the years. The new “Memories” page features a collection of of top text posts, photos, videos, and major life events. Facebook says the reason behind creating this page is because of the positive impact […]

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Facebook’s Local Feed Update – Not Just for News Sites! by @martinibuster

Facebook’s new feed update has been reported as benefiting local news. But that’s not entirely true. It’s not just news sites that benefit. Any website, including a blog or local business will benefit. Facebook itself used a bakery and a real estate site as examples of sites that can rank higher now. Facebook’s announcement stated […]

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Is Facebook’s New Direction Advertiser Friendly? by @martinibuster

Facebook recently announced a change to their news feed that distanced itself from news. The announcement inspired questioning about what kinds of content will Facebook show? That question may have just been answered. Facebook announced a music industry partnership, which may offer clues to a part of Facebook’s new strategy: entertainment content.  This makes sense […]

Facebook’s ‘Explore’ Feed May Improve Pages’ Organic Reach on Desktop by @MattGSouthern

Facebook has rolled out a possible solution for improving the organic reach of posts published by pages on the desktop site. Over the past several years, Facebook has become notorious for stifling the organic reach of content published by pages. From prioritizing paid posts, to giving more weight to posts from friends and family, Facebook […]

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers by @JoeLazauskas

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it would increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages. “The growth and competition in […]