Everything You Need to Know About Facebook Ad Relevance Score by @@SusanEDub

Terms like “Relevance Score” and “Quality Score” can seem vague and mysterious to people who just want to put some money in the PPC slot machine and have sales come out. Facebook introduced its Ad Relevance Score in 2015, but many advertisers still struggle to understand it, or how to fix it if it’s struggling. If you’re […]

4 Ways to Market Your Videos Using Facebook Groups

In this video, Entrepreneur Network partner Salma Jafri ibreaks down how to use a Facebook Group to market your videos.  The first step is to gain the trust of your selected group. Don’t come into an established ecosystem and start peddling your product immediately. Instead, spend a few days (as few as three) establishing a […]

Facebook Tests Showing More Related Articles by @MrDannyGoodwin

Facebook is running a test to its related articles feature that could help users discover more stories about trending topics, the social network has announced. Heading forward, Facebook will show you related stories before you click on an article. Here’s how Facebook described the related articles test: “These additional articles, which appear for topics many […]

How To Use Facebook Reactions To Create Brand Affinity by @clarkboyd

Just over a year ago, Facebook released Reactions. Five new emojis joined the venerable Like button – Love, Haha, Wow, Sad, and Angry – with the aim of giving users a little more freedom to express their emotional responses to posts. These cutesy characters gave material manifestation to an important truth about Facebook: the social network is powered by […]

New Facebook Instant Articles CTAs: Page Likes & Email Sign-Ups by @MrDannyGoodwin

People who read your Facebook Instant Articles will now be able to Like your page or sign up for your email newsletter from within your article. That’s because Facebook announced it has given all publishers access to two new call-to-action units. 1. Email Sign-Up CTA The first type of call-to-action unit encourages the people who […]

How to Market Products Online That Google and Facebook Don't Allow

“What do we do since we can’t run Facebook ads and Google AdWords campaigns?” This is a question I have been asked multiple times by business owners in industries that Google and Facebook feel don’t comply with their advertising guidelines — most often by companies that sell electronic cigarettes and vape products. Why? Because the electronic cigarette […]

Facebook Reactions Now More Important Than Likes by @MrDannyGoodwin

ADVERTISEMENT Want your Facebook posts to reach more people? Likes will no longer help you as much as Loves. Facebook’s algorithm is now rewarding posts that get more Reactions – whether it’s Love, Haha, Wow, Sad, or Angry – with more visibility in users’ News Feeds. Getting more Reactions (all five are weighted equally) will give your […]