Google’s YouTube Ads Upgraded With Location Extensions and Store Visits Measurement by @MattGSouthern

Google AdWords has upgraded YouTube ads with location extensions and the ability to measure in-store visits. According to eMarketer a whopping 90% of global sales will happen in a physical store this year, making store visits measurement all the more pertinent for the upcoming holiday season. As you may know, both location extensions and store […]

4 PPC Ad Extensions You Should Be Using Today by @LisaRocksSEM

Not all ad extensions are created equal. Whether it’s on Google AdWords or Bing Ads, ad extensions maximize your visibility in the search results. Ad extensions also allow for additional or deeper messaging that doesn’t fit in the base ad copy. Here are four PPC ad extensions you should be using today. 1. Structured Snippets Structured Snippets are one of the easiest […]

Bing Ads Editor Now Supports Review Extensions by @MattGSouthern

Bing Ads Editor has been updated with support for Review Extensions. In addition, Bing Ads Editor v11.10 also comes with better keyword import, and an improved ability to create audience associations for Remarketing in Paid Search campaigns. Review Extensions With the latest version of Bing Ads Editor advertisers can manage their Review Extensions in bulk. […]

Google AdWords Introduces Account-Level Call Extensions, & More Click-to-Call Updates by @MattGSouthern

Google announced a series of updates to click-to-call ads this week, including a new design, new reporting capabilities, and account-level call extensions. Account-Level Call Extensions Soon advertisers will be able to set up call extensions on a larger scale with account-level call extensions. Rather than implementing call extensions at a campaign or ad group level, […]

New Google AdWords Extensions Help Manufacturers Drive In-Store Sales by @MattGSouthern

Google AdWords now has a location extension designed to help manufacturers drive more in-store sales, the company announced Thursday. Google’s new “affiliate location extensions” are similar to existing location extensions, which are designed for businesses to attract in-store visitors with search ads. This new type of location extension is designed for manufacturers of products to […]