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How Search Engines Crawl & Index: Everything You Need to Know by @beanstalkim

Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how to write. Certainly a thousand monkeys at typewriters will eventually create something useful (at least this monkey likes to think he does from time to time), but it’s a lot easier if you know the […]

Everything You Need to Know About Twitter Advanced Search by @jonleeclark

Although the reports of Twitter’s death have been greatly exaggerated, the social media platform has dipped in popularity, as shiny new toys like Instagram and Snapchat have captured the imagination of the public, especially Millennials. But Twitter still has 328 million monthly active users, 100 million daily active users, and 500 million tweets are sent […]

Everything You Need to Know About Facebook Ad Relevance Score by @@SusanEDub

Terms like “Relevance Score” and “Quality Score” can seem vague and mysterious to people who just want to put some money in the PPC slot machine and have sales come out. Facebook introduced its Ad Relevance Score in 2015, but many advertisers still struggle to understand it, or how to fix it if it’s struggling. If you’re […]