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How to Create Perfectly Optimized Content: 16 Essential Elements by @BrockbankJames

Looking for a refresher on how to optimize content for SEO? Or learning it all for the first time? Content optimization doesn’t need to be difficult. It’s certainly one of the easier elements of SEO to understand. However, you need to ensure you’re following a process and adhering to best-practice guidelines. This guide will show […]

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The Essential List of Free PPC Tools by @bigalittlea

It’s imperative for SEM managers to have a broad toolset at their disposal at all times. When it comes to free PPC tools, there are so many great free resources available. After crowdsourcing a few dozen suggestions from my LinkedIn and Twitter networks, as well as my team, I came to an undeniable conclusion: everyone […]

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The Essential Landing Page Checklist

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Imagine you’re walking past a sporting goods store and you see an amazing pair of sneakers in the window. You walk into the shop […]

The Essential Landing Page Checklist

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Imagine you’re walking past a sporting goods store and you see an amazing pair of sneakers in the window. You walk into the shop […]

The 4 Most Essential Qualities of Great Content Marketers by @nancy_elle

The benefits of content marketing are well documented in 2017. According to a Content Marketing Institute report, 88 percent of B2B marketers now use content marketing strategies, with content marketing leaders experiencing 7.8 times more site traffic than non-leaders. Investments in content marketing are clearly paying off, with those dedicating the most effort earning the greatest […]