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The Essential List of Free PPC Tools by @bigalittlea

It’s imperative for SEM managers to have a broad toolset at their disposal at all times. When it comes to free PPC tools, there are so many great free resources available. After crowdsourcing a few dozen suggestions from my LinkedIn and Twitter networks, as well as my team, I came to an undeniable conclusion: everyone […]

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The Essential Landing Page Checklist

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Imagine you’re walking past a sporting goods store and you see an amazing pair of sneakers in the window. You walk into the shop […]

The Essential Landing Page Checklist

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Imagine you’re walking past a sporting goods store and you see an amazing pair of sneakers in the window. You walk into the shop […]

The 4 Most Essential Qualities of Great Content Marketers by @nancy_elle

The benefits of content marketing are well documented in 2017. According to a Content Marketing Institute report, 88 percent of B2B marketers now use content marketing strategies, with content marketing leaders experiencing 7.8 times more site traffic than non-leaders. Investments in content marketing are clearly paying off, with those dedicating the most effort earning the greatest […]