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9 Simple Steps to Creating an Effective Social Media Strategy by @lisabuyer

If you don’t have a social media strategy, you aren’t alone. According to a recent survey, 50 percent of businesses admit to not having a documented social media strategy. Uh oh? Yes! Without a strategy, you are gambling. Purposeful and strategic usually wins the social media game. Here’s a step-by-step guide to creating an effective […]

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Google to Ban Ads for Bail Bonds, Effective July 2018 by @MattGSouthern

Google AdWords is implementing a new policy that will prohibit ads promoting bail bond services. This policy will come into effect July 2018. Ads for bail bonds services are being banned, Google says, because studies show they exploit vulnerable demographics and ultimately lead to long-term debt. ”At Google, we take seriously our responsibility to help […]

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Taking Paid Search Global: How to Develop an Effective Strategy by @digital_future

With the start of the new year, thoughts turn to new opportunities. For many companies, especially with mature domestic campaigns, the biggest growth options involve tapping into traffic from foreign markets. While going global can be complex, it doesn’t have to be complicated. This is the first in a series of articles where I will […]

Effective E-commerce Link Building Strategies & Examples by @_kevinrowe

As the e-commerce industry continues to grow at a steady average rate of about 10 percent each year, competition to get sales and exposure increases. That’s where link building comes in. Link building is an effective way to gain more exposure and traffic for your website. Building links for e-commerce sites in particular can translate […]