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Taking Paid Search Global: How to Develop an Effective Strategy by @digital_future

With the start of the new year, thoughts turn to new opportunities. For many companies, especially with mature domestic campaigns, the biggest growth options involve tapping into traffic from foreign markets. While going global can be complex, it doesn’t have to be complicated. This is the first in a series of articles where I will […]

Effective E-commerce Link Building Strategies & Examples by @_kevinrowe

As the e-commerce industry continues to grow at a steady average rate of about 10 percent each year, competition to get sales and exposure increases. That’s where link building comes in. Link building is an effective way to gain more exposure and traffic for your website. Building links for e-commerce sites in particular can translate […]

6 Must-Do's for Effective Social Media Marketing

A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels such […]

4 Steps to Creating Effective Online Videos

Getting in front of camera can be very intimidating, but it doesn’t have to be. Use these four actionable steps to create attractive business videos that resonate with your audience. 1. Develop a script. One way you can avoid stage fright on camera is by developing a script before you hit that record button. Developing […]