Effective E-commerce Link Building Strategies & Examples by @_kevinrowe

As the e-commerce industry continues to grow at a steady average rate of about 10 percent each year, competition to get sales and exposure increases. That’s where link building comes in. Link building is an effective way to gain more exposure and traffic for your website. Building links for e-commerce sites in particular can translate […]

7 Strategies for Improving AdWords E-Commerce Performance by @wesleyparkerr

Improving your AdWords performance can be tough when you start to hit a ceiling. This is a critical time when reviewing your account for areas of improvement and implementing new strategies are required. Here’s seven of the most effective strategies for improving your AdWords performance, all of which have been tried and tested by me. They are […]

These 3 Essentials Can Save You From Being Crushed by Ecommerce Giants

After Wal-Mart acquired Jet.com last year, Wal-Mart CEO Doug McMillion predicted that “Walmart.com will grow faster, the seamless shopping experience we’re pursuing will happen quicker, and we’ll enable the Jet brand to be even more successful in a shorter period of time.” Company executives brokered the partnership to create a standout digital experience, making it ever easier […]

10 Reasons Ecommerce Sites Fail

Ecommerce offers fantastic revenue opportunities, the ability to be open 24/7 and traditionally fewer overheads when compared to bricks and mortar retailing. Yet, despite the fact that more than 12 million Australian consumers shop online — and we are experiencing year-over-year double digit growth in online shopping — a huge number of ecommerce businesses are struggling to be profitable, […]

15 Must-Have Features for E-commerce Sites by @HollystarPR

All websites are unique in their own way. We’ve seen trends in e-commerce website design like animation, 360-degree product previews, advanced filtering, and dynamic product search. However, trends don’t guarantee conversion rates or robust user experiences. There are certain elements that every e-commerce site should have to stay relevant and competitive. Here is a list […]

How to Create an Awesome E-Commerce Dashboard in Google Sheets by @iambenwood

Google sheets presents an opportunity for Google Analytics users to pull data from their accounts and create highly customizable charts, graphs, and projections in a single page dashboard. What’s more, these reports can be automated using a handy add-on for Google sheets, which will save e-commerce marketers the chore of having to manually retrieve data […]

5 Steps to Build Your Global Ecommerce Site

Is your company ready to go global with ecommerce? Maybe it should be. Opportunities to sell globally are substantial and growing. While ecommerce retail sales in the United States are rising — expected to reach $ 523 billion in the next five years — that number is growing even more rapidly worldwide. Globally, business-to-consumer (B2C) online sales is […]

10 Tips for Mastering E-Commerce Conversion Rate Optimization by @BrockbankJames

According to a recent study conducted by Compass, the average conversion rate for e-commerce stores is just 1.4%, with top performers achieving around 3%. While this may come as no surprise to anyone who manages or markets an e-commerce store, the reality is that the average marketer sees only one sale delivered from every 100 […]