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4 Surprising SEO Tactics Unofficially Supported by Google & 5 Things They Don’t by @sam_marsden

Google is doing a much better job of communicating with the search community of late. Whether it’s the announcement of the latest updates, posting extensive documentation, or answering questions posed directly to a member of the team, Google is generally quick to state what does and doesn’t work in search. Saying that, I’ve done some […]

Optimizing Your Content for Search: Don’t Forget These 6 Things by @lboyajian

Like many companies, you’re likely investing in content marketing. After all, 87 percent of B2B and 86 percent of B2C companies market with content. However, what good is all that content if no one finds it? Organic search presents an opportunity to consistently get your content in front of the right audience at the right time […]

Google’s “Don’t Be Evil” No Longer Prefaces Code of Conduct by @martinibuster

“Don’t be evil” has been a part of Google’s Code of Conduct since 2000. However, that phrase, “Don’t be evil” has been removed from the top of Google’s Code of Conduct. The encouragement to not be evil is not gone. It’s simply not the major focus of Google’s Code of Conduct anymore. The phrase “Don’t […]

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Google’s Search Snippets are Longer, But Don’t Go Changing Anything by @MattGSouthern

Google’s search result snippets are now longer than what once was the maximum length of 160 characters. This change has been officially confirmed by Google, and is also supported by evidence from tracking tools like RankRanger. According to data collected by RankRanger, search snippets can now be anywhere from 160 characters to 230 characters. However, […]