Don't Get Left Behind by the New Online Advertising Standards

Over the summer, the Interactive Advertising Bureau released its new standards for online and mobile advertisers. These new standards involve “sunsetting” a few practices — such as the giant, annoying ads that take over your screen and won’t let you click away — while also creating guidelines around new technologies such as AR, VR, 360-degree ads and […]

How to Market Products Online That Google and Facebook Don't Allow

“What do we do since we can’t run Facebook ads and Google AdWords campaigns?” This is a question I have been asked multiple times by business owners in industries that Google and Facebook feel don’t comply with their advertising guidelines — most often by companies that sell electronic cigarettes and vape products. Why? Because the electronic cigarette […]