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Digital Growth Hacking Strategies for Companies on a Tight Budget by @cynthialive

Audience growth is one challenge faced by all new businesses, especially those with a limited team of founding members. The idea of growing a following on Twitter or Facebook sounds simple to many of us. But in reality, this is a job that involves so many platform-specific details and monitoring that many companies wind up […]

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How to Avoid Burnout & Survive Long Term in Digital Marketing by @malleeblue

Organizations are demanding ever higher performance from their digital marketing teams. People are trying to comply, but the usual method – putting in longer hours – has backfired. Employees are becoming exhausted, disengaged, and sick. And they’re defecting to healthier job environments. The obvious difficulty here is that time is not an infinite commodity. You […]

AI-digital-marketing

How to Integrate AI Into Your Digital Marketing Strategy by @cynthialive

Artificial intelligence (AI) used to be pure science fiction. But now AI is science fact. This once futuristic technology is now implemented in almost every aspect of our lives. We must adjust. Luckily, we’re used to adjusting, pivoting, and expecting a change of any kind – and quickly. The use of AI in our digital marketing strategies is no different. We […]

5 Industries Getting the Most ROI From Digital Marketing

In our computer-driven and mobile world, digital marketing is how relationships get built. Gone are the days of old-fashioned marketing plans consisting solely of in-person events and traditional media. Instead, outreach through email and social networks are now crucial to every company’s marketing efforts. It’s a real adapt or die situation, and so far, the […]