Facebook’s ‘Explore’ Feed May Improve Pages’ Organic Reach on Desktop by @MattGSouthern

Facebook has rolled out a possible solution for improving the organic reach of posts published by pages on the desktop site. Over the past several years, Facebook has become notorious for stifling the organic reach of content published by pages. From prioritizing paid posts, to giving more weight to posts from friends and family, Facebook […]

6 Major Changes Coming to LinkedIn’s Redesigned Desktop Site by @DannyNMIGoodwin

LinkedIn has given its desktop site a much-needed redesign. The company said the new look LinkedIn was designed to emphasize conversations and content. Here’s what’s changing. 1. Navigation LinkedIn’s redesigned desktop site will feature a new navigation that focuses on these seven “core” areas: Home (your feed) My Network Jobs Messaging Notifications Me Search In […]

Google’s Featured Snippets on Desktop Now Written By Artificial Intelligence by @MattGSouthern

According to an article published Tuesday on Wired, Google’s featured snippets on desktop will now be rendered completely through artificial intelligence. What are being called “sentence compression algorithms” just went live today in desktop search only. These sentence compression algorithms, with the help from deep neural networks, are capable of combing through large amounts of […]

Google is Splitting its Search Index, Prioritizing Mobile over Desktop by @MattGSouthern

Google is splitting its index of search results into separate versions for mobile and desktop, a change which will happen in the coming months. The split will see Google’s index broken into a rapidly updated mobile version, and a desktop version which will not be updated as frequently. This news was broken by Google’s Gary […]