6 Mistakes to Avoid When Writing Your Meta Descriptions by @grybniak

Optimizing your meta descriptions is an important aspect of on-page SEO. Unfortunately, because meta descriptions are not a direct ranking signal, some SEO professionals fail to give them the attention they deserve. Little do they know that properly optimized meta descriptions play an important role in getting visitors from search engines to click your links. […]

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Will Meta Descriptions Soon Go Extinct? by @searchmastergen

Meta descriptions, as most marketers know, are HTML attributes that explain a webpage’s content with a relatively short summary. Until December 2017, that “short” summary was recommended to be only 160-ish characters before Google would truncate it on the search engine results page (SERP). That, or Google would automatically generate its own “ideal” description in […]