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Google Search Console Now Shows Data About Web Light Search Results by @MattGSouthern

Google Search Console has begun showing site owners how often Web Light search results are served to users. This data can be found in the “search appearance” report in Google Search Console, where users will now see a filter for Web Light results. We just updated Search Console’s new Performance report to include filters for […]

The 9 Most Common SEO Errors That Hurt Your Rankings [DATA] by @anathewriter

Which SEO errors are negatively impacting your search rankings? Is it your meta tags? Page speed? Duplicate content? According to new data, all three of these important factors (and more) very well might be hurting your SEO performance. Throughout 2017, Serpstat (disclosure: I work for the company) indexed 175 million pages with its SEO audit tool and […]

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Facebook No Longer Allows Ad Targeting With Third-Party Data by @MattGSouthern

Facebook is shutting down Partner Categories, which was a product that allowed third-party data providers to offer their targeting capabilities to Facebook advertisers. This includes data aggregators like Experian and Acxiom that are able to provide clients with offline data to improve ad targeting, such as purchasing activity outside of Facebook. This is a common […]

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YouTube Analytics Demographics Report to Contain Less Data by @MattGSouthern

YouTube content creators will soon notice that their YouTube Analytics demographics report contains less data. Changes are being made, the company says, to further protect the privacy of viewers. However, not all demographics data is being removed. Here is a summary of the upcoming changes: Creators can no longer filter demographics data by YouTube product. […]

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Google Explains Why the New Search Console Has Missing Data by @MattGSouthern

A recently published Google help document explains why reports are missing in the new Search Console. There are two fairly straightforward reasons for the missing data. 1. It Hasn’t Been Migrated Yet The first and most likely reason why some reports are missing from the new search console is that Google simply hasn’t migrated them […]

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New Google Search Console Now Available: More Data, More Features by @MattGSouthern

Google has announced that a beta version of the new Search Console, released a few months ago to select users, will now be available to everyone. The new Search Console will be rolled out gradually, and webmasters will be individually notified when they receive access. Still in beta, the new Search Console will live side […]

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Google Introduces Rich Results Tool for Testing Structured Data by @MattGSouthern

Google has introduced a catch-all tool for testing rich snippets, rich cards, and other “rich” additions to a website’s content. Keeping things simple, Google has coined the phrase “rich results” to refer to all of these, which means its new tool is called the rich results testing tool. Google’s new testing tool will test for […]