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How to Create Perfectly Optimized Content: 16 Essential Elements by @BrockbankJames

Looking for a refresher on how to optimize content for SEO? Or learning it all for the first time? Content optimization doesn’t need to be difficult. It’s certainly one of the easier elements of SEO to understand. However, you need to ensure you’re following a process and adhering to best-practice guidelines. This guide will show […]

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SEO Best Practices: How to Create Awesome Meta Descriptions by @BrianHarnish

Since the early days of SEO, meta descriptions have been an important optimization point. Google continues to maintain that meta descriptions don’t help with rankings whatsoever. But, as an indirect signal, there is anecdotal evidence that indirect attributes of better descriptions do help. Things like click-through rate (CTR), perception of the quality of the result, […]

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Facebook Lets Users Create New Types of Video Content by @MattGSouthern

Facebook is introducing new video features which will let users create interactive video content. A new set of features will let publishers add quizzes, polls, challenges, and gamification to their videos. In gameshow-like fashion, viewers can interact with the videos as well as be eliminated or advance through the games based on right or wrong […]

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How to Create Upsells that Boost Your Sales

Once you’ve attracted buyers to your site, don’t let them get away without trying to increase the sale. May 30, 2018 5 min read The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Upsells are an important part […]

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Want Links? Here’s How to Create Link-Worthy Content by @annaleacrowe

Editor’s note: This is a chapter from Search Engine Journal’s Illustrated Guide to Link Building. Creating link-worthy content take a lot of time, planning, and strategy. The types of link you really, really want – editorially-given links (i.e., natural links) – are typically the hardest to get. Editorial links are the best kind of links, the kind […]

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How to Create Twitter Lists & 5 Genius Ideas for Using Them by @alextachalova

Twitter lists are a wonderful feature – one that’s often overlooked by marketers, even though Twitter lists been around since 2009. Lists help you spend your time more effectively on Twitter because you can more easily find, monitor, and interact with the right people. Like any list, Twitter lists are practical and useful. This simple yet […]