How To Use Facebook Reactions To Create Brand Affinity by @clarkboyd

Just over a year ago, Facebook released Reactions. Five new emojis joined the venerable Like button – Love, Haha, Wow, Sad, and Angry – with the aim of giving users a little more freedom to express their emotional responses to posts. These cutesy characters gave material manifestation to an important truth about Facebook: the social network is powered by […]

How to Create an Awesome E-Commerce Dashboard in Google Sheets by @iambenwood

Google sheets presents an opportunity for Google Analytics users to pull data from their accounts and create highly customizable charts, graphs, and projections in a single page dashboard. What’s more, these reports can be automated using a handy add-on for Google sheets, which will save e-commerce marketers the chore of having to manually retrieve data […]

Why Just Building Links Doesn’t Work Anymore, & 8 Types of Content to Create that Will Grow Your Online Presence by @JuliaEMcCoy

When it comes to building an online presence, many brands still believe they can take the easy way out. Although the icky days of black hat SEO and link stuffed copy have gone the way of the dinosaurs, it’s not uncommon for a new or budding company (still) to think they’ll succeed by rattling off cheap, backlink-stuffed […]

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Learn How to Create Legendary Promotions in This Free Teleseminar

How can entrepreneurs create impactful and yet cost-effective marketing campaigns that translate instantly to revenue? Two marketing experts will help answer just that — they’ll provide valuable insight from top executives in the advertising industry in an upcoming teleseminar happening Sept. 28, 2016 at 11:00 a.m. PT / 2:00 p.m. ET.  In this free online event hosted by Entrepreneur Press […]