Mobile Continues to Dominate Marketing Opportunities, But Brands Should Consider What's Next

Tom Edwards, chief digital officer, agency at Epsilon sat down with Entrepreneur Network partner Jeffrey Hayzlett at the C-Suite Conference in San Francisco to talk about the future of marketing, the infusion of voice-based technology into consumer products and how brands should shift from social media to social messaging strategies. “Disruption is the new normal,” […]

Google Continues to Rev Up Remarketing With Latest AdWords Innovations by @SouthernSEJ

Google continues to make remarketing an even more powerful tool for advertisers with the release new advertising innovations, unveiled Wednesday at SMX East. Google has promised to provide information about ad innovations throughout Advertising Week, which runs from September 26–30, and this is the company’s latest announcement. Improved Remarketing Lists for Search Ads (RLSA) The […]

Google Continues to Display Quality Score Data Until October 10 by @SouthernSEJ

It was reported last month Google will be returning null quality scores for new and underperforming keywords in AdWords as of September 12th. If you have logged in to your AdWords account lately you may have noticed you still have quality score information for new and underperforming keywords — and no, that’s not an accident. […]