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4 Ways to Use Google Analytics to Find Content Ideas by @bsmarketer

Data is pivotal in all marketing campaigns. Companies that leverage data are able to better understand their customers. Data-driven marketing results in greater customer loyalty, customer engagement, and increases in the number of customers. However, we mostly use data to inform SEO, PPC, or social campaigns. These areas of marketing are clearly data-driven. But, there’s […]

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Google Redefines What is Considered Low Quality Content by @MattGSouthern

Google updated its Quality Rater Guidelines this week, which includes new information regarding the assessment of “low quality” and “lowest quality” pages. Of all the changes made to the guidelines, the sections on page quality received the most significant updates. Quality Rater Guidelines are a set of instructions that Google’s quality raters follow when manually […]

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Google Helps YouTube Creators Find Re-Uploaded Content on Other Channels by @MattGSouthern

Google is taking a new step toward helping YouTube creators protect their copyrighted work. The company is releasing a new Copyright Match tool that is designed to find content that has been re-uploaded on other channels. Creators can upload videos using the tool, which YouTube will then scan and attempt to find other videos that […]

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Google Warns Using Meta Refresh May Lead to Wrong Content Getting Indexed by @MattGSouthern

Google’s John Mueller warns site owners using meta refresh that doing so may lead to the wrong content getting indexed. That can happen because Google treats meta refresh as a redirect, meaning the page that the user ultimately lands on is the one that will get indexed. Site owners may run into problems using meta […]

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Link Building Best Practices for Content Syndication by @annaleacrowe

Nowadays, it’s natural to expect your article to get covered on other sites because it’s just that good. Amazing copy and beautiful visuals serve as the driving force behind barrage of content sharing — and they’ve quickly become mainstays on our top posts. Essentially, you want your content to do “double duty” (and then some) […]