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Facebook Lets Users Create New Types of Video Content by @MattGSouthern

Facebook is introducing new video features which will let users create interactive video content. A new set of features will let publishers add quizzes, polls, challenges, and gamification to their videos. In gameshow-like fashion, viewers can interact with the videos as well as be eliminated or advance through the games based on right or wrong […]

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Why Content Marketing Is a Fool-Proof SEO Strategy Today by @HoleksaWilliam

This is a sponsored post written by Internetum. The opinions expressed in this article are the sponsor’s own. The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce low-quality content in the hope that it sways crawlers to your favor. In fact, SEO now requires human […]

Optimizing Your Content for Search: Don’t Forget These 6 Things by @lboyajian

Like many companies, you’re likely investing in content marketing. After all, 87 percent of B2B and 86 percent of B2C companies market with content. However, what good is all that content if no one finds it? Organic search presents an opportunity to consistently get your content in front of the right audience at the right time […]

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Google Doesn’t Count Typos in Web Content, John Mueller Says by @MattGSouthern

Google Webmaster Trends Analyst John Mueller has clarified how the search giant deals with spelling errors in content. Mueller tweeted a response to a user who was under the impression that errors in content means Google sees it as being of low quality. He stated that’s actually not the case. While it’s always recommended to […]

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Want Links? Here’s How to Create Link-Worthy Content by @annaleacrowe

Editor’s note: This is a chapter from Search Engine Journal’s Illustrated Guide to Link Building. Creating link-worthy content take a lot of time, planning, and strategy. The types of link you really, really want – editorially-given links (i.e., natural links) – are typically the hardest to get. Editorial links are the best kind of links, the kind […]

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Google: Expect “Extreme” Ranking Fluctuations When Publishing New Content by @MattGSouthern

Google’s John Mueller stated this week that “extreme” ranking fluctuations may occur after publishing new content. It’s also not unusual for these fluctuations to occur for up to one or two weeks after the content has been published. This topic came up during a Google Webmaster Central office-hours hangout when a site owner asked the […]

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Content & SEO: Why & How to Build Trust, Authority & Reputation by @ronlieback

Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses: Trust Authority Reputation Without these three elements, a business is basically a copy of its competitors, multiplying choices for prospective clients. When TAR is present, prospects […]