Google is Developing Web Standards for Instant Loading Non-AMP Content by @MattGSouthern

Google is taking what it learned from AMP and developing web standards that will allow non-AMP content to load instantly. In an announcement from Google’s Accelerated Mobile Pages Project, the team revealed its plans for the future rollout of these web standards. Content developed using this new set of web standards will appear in certain […]


Google Confirms “Edge Cases” When Content Theft Can Cause Negative Effects by @martinibuster

A web publisher submitted a question centering on whether duplicate articles, presumably stolen content, can have a negative effect on a website. There is a lot of anecdotal evidence that stolen content can negatively affect a sites rankings. Google’s John Mueller confirmed in a webmaster hangout that there are “edge” cases that do in fact […]

Why Content Is Important for SEO by @JuliaEMcCoy

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Content and SEO. At their best, they form a bond that can catapult any website to the top of search engine rankings. But that’s […]

Steal These 4 Clickbait Tricks for Shockingly Great Long-Form Content by @fifteendesign

[unable to retrieve full-text content] You won’t believe what long-form content writers can learn from clickbait’s shady, but potent, language techniques. The post Steal These 4 Clickbait Tricks for Shockingly Great Long-Form Content by @fifteendesign appeared first on Search Engine Journal. Search Engine Journal


Does Google Give More Weight to Links That Appear Higher in Content? by @jennyhalasz

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Today’s Ask an SEO question is from Alex from Fort Lauderdale, Florida. He writes: In your experience, does Google give […]


Facebook Announces Plan to Allow Content Creators to Beg for Donations by @martinibuster

Facebook announced an initiative called Gaming Creator Pilot Program that will help video game live-content creators accept donations from their large followings. In exchange, Facebook will control every aspect of the live streaming gaming community, from the software that powers it to how the community is monetized. Specifically, this is a program that allows video […]


Create Great Content from the Start by Following These 3 Steps by @osbennn

Too many marketers see “more content” as the answer to every content marketing problem. Not getting the rankings you want? Publish a new killer resource, informed by your latest keyword research and primed to draw backlinks. Want more social shares? Publish an asset that’s optimized to go viral on the merits of its snackable, interactive […]