10 Awesome Evergreen Content Ideas for E-Commerce Websites by @jasonacidre

E-commerce websites depend on conversions (lead and revenue generation) to survive. That’s why pushing out evergreen content is crucial for staying relevant today. What is Evergreen Content? Evergreen content is basically a piece of content that doesn’t rely on current trends to be helpful or be of interest to its intended audience. Simply put, evergreen […]

3 Pre-Suasion Strategies for Better Content Marketing by @mindyweinstein

“The basic idea of pre-suasion is that by guiding preliminary attention strategically, it’s possible for a communicator to move recipients into an agreement with a message before they experience it.” – Robert Cialdini, PhD, Pre-Suasion: A Revolutionary Way to Influence and Persuade It was another 110-degree day in Phoenix — literally hot enough to fry […]

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What Google’s Misrepresentative Content Means for AdSense Publishers by @admanjaybee

Hello, AdSense publishers and partners! This article will cover our recently implemented Misrepresentative Content policy update. What Exactly Does Google Mean by ‘Misrepresentative Content?’ We’ve had a long-standing set of policies prohibiting AdSense publishers from running ads on sites that help people deceive others, like a site where you buy fake diplomas or plagiarized term […]