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Mobilegeddon: A Complete Guide to Google’s Mobile-Friendly Update by @askreinhart

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! On April 21, 2015, Google rolled out their mobile-friendly update, which quickly earned several monikers – mobilepocalyse, mopocalypse, mobocalypse, etc. Ultimately the name that stuck was “Mobilegeddon” (as far as I can tell, credit for this […]

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A Complete Guide to the Google Penguin Algorithm Update by @TaylorDanRW

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! In 2012, Google officially launched the “webspam algorithm update,” an algorithm specifically targeting link spam and manipulative link building practices. The webspam algorithm later became known (officially) as the Penguin algorithm update via a tweet […]

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The Complete List of Google Penalties & How to Recover by @ChuckPrice518

There’s a lot of misinformationFUD surrounding Google penalties. The most common one is mistaking an algorithm for a penalty. High-profile updates like Penguin and Panda aren’t actually penalties; they are algorithms. Algorithms rely on a set of rules and calculations to automatically deliver the desired outcome. In the case of Panda and Penguin, the end game […]

The Complete Guide to Amazon Alexa SEO by @bestfromthenest

Amazon’s Alexa, a voice-powered digital personal assistant, is the latest in a long series of innovative services from the Seattle-based company. Amazon has already used the Amazon Prime program, which offers free shipping and other perks, to build a massive, fiercely loyal following for the brand. Alexa presents a new opportunity for consumers and third-party merchants […]

A Complete Guide to JSON-LD by @@natalieannhoben

When it comes to structured data, there are several formatting options out there (Microdata, RDFa, etc). While all beneficial, some are definitely easier to implement than others. If you are searching for a structured markup that is effective but does not require a lot of time, you should set your sights on JSON-LD. And believe […]

The Complete Guide to Mastering E-Commerce Product Page Optimization by @stoneyd

In a previous post, I outlined my complete guide to optimizing product category pages. While those pages can be great for attracting searchers who are still deciding what specific products they want (and are critical to the sales process,) ultimately they are just “pass-through” pages. Their job is to get the visitors to the actual product […]