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PPC 101: Get Your Complete Guide to Pay-Per-Click Marketing Basics [EBOOK] by @lorenbaker

Get to know all the fundamental components of pay-per-click marketing in this in-depth guide from SEJ. Pay-per-click (PPC) marketing is a complex field that can be overwhelming for beginners. There are so many considerations you have to deal with even before you can place your first ad. (Think account organization, ad targeting, budgeting, copywriting, bidding, and a […]

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Mobilegeddon: A Complete Guide to Google’s Mobile-Friendly Update by @askreinhart

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! On April 21, 2015, Google rolled out their mobile-friendly update, which quickly earned several monikers – mobilepocalyse, mopocalypse, mobocalypse, etc. Ultimately the name that stuck was “Mobilegeddon” (as far as I can tell, credit for this […]

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A Complete Guide to the Google Penguin Algorithm Update by @TaylorDanRW

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! In 2012, Google officially launched the “webspam algorithm update,” an algorithm specifically targeting link spam and manipulative link building practices. The webspam algorithm later became known (officially) as the Penguin algorithm update via a tweet […]

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The Complete List of Google Penalties & How to Recover by @ChuckPrice518

There’s a lot of misinformationFUD surrounding Google penalties. The most common one is mistaking an algorithm for a penalty. High-profile updates like Penguin and Panda aren’t actually penalties; they are algorithms. Algorithms rely on a set of rules and calculations to automatically deliver the desired outcome. In the case of Panda and Penguin, the end game […]