Competitive Link Analysis: How to Audit Your Competitors’ Link Presence by @krisjonescom

Keep your friends close and your enemies closer. The saying runs so true for digital marketing that one of the first steps we complete for our clients is a competitive link audit. Competitive analyses allow you to directly crawl your competitors’ sites to discover valuable backlink opportunities that they may be using to outrank you […]


Bing Ads Introduces In-line Competitive Metrics by @MattGSouthern

Bing Ads has introduced a new way to measure the effectiveness of ad campaigns. Advertisers can now add competitive metrics, also known as “share of voice” metrics, to in-line performance views. Competitive metrics will compare how your campaigns are performing versus competitors. You can get started using competitive metrics by logging into Bing Ads and […]

The Guide to Content Marketing Competitive Intelligence by @IAmAaronAgius

A marketer who’s thoroughly researched the competition should be able to list the key competitors – through competitive intelligence – in their industry and identify the significant differences between their businesses. These aspects might include: Differences in products and services New lead acquisition techniques Sales techniques for closing leads Market structure and reach of competitors […]

3 Competitive Factors That Influence (or Hinder) Your Online Success by @stoneyd

Competitive knowledge is an important part of building a successful digital marketing campaign. While the actual optimization of your website can be competitor agnostic, the performance of that optimization isn’t. Simply monitoring competitors is not enough. And it’s more than collecting data and numbers. You have to understand what all it means. Analytics is great, but if you […]