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Third-party Instagram Apps Are Broken as Company Reportedly Limits API Access by @MattGSouthern

Third-party Instagram apps are breaking as multiple outlets report the company is limiting access to API data. Apps developed by third-parties may perform functions such as analyzing followers, finding relevant hashtags, or identifying which users are following back. Third-party apps rely on being able to access data from Instagram’s API (application programming interface). If Instagram […]

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7 Reasons Solo Bloggers Outperform Company Bloggers in Influence by @WebDevEtc

One of the biggest things business bloggers struggle with is gaining influence or establishing thought leadership in their field. According to the B2B Content Marketing Report, thought leadership was one of the top three content marketing goals, with 43 percent of respondents indicating that it was a priority. Not too long ago, someone on Inbound […]

What Working at a Social Media Company Taught Me about ROI

For the past four years, myself and three other marketers have met frequently to talk shop. We’ve celebrated a variety of milestones together — promotions, an engagement, our children’s birthdays. What had originally begun as an opportunity to learn from other professionals, has grown into a valuable friendship. While we’re all marketers, we each come […]

Ask the Expert: Does Your Company Really Need to Focus on SEO?

Q: Is search engine optimization (SEO) important to your digital marketing strategy? A: Yes and no. Firstly, let’s break down SEO as I think businesses and marketers have a tendency to overcomplicate it, which results in an overwhelming feeling of “this isn’t for us” or “we don’t have the expertise/time for this.” Actually, SEO is […]