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Digital Growth Hacking Strategies for Companies on a Tight Budget by @cynthialive

Audience growth is one challenge faced by all new businesses, especially those with a limited team of founding members. The idea of growing a following on Twitter or Facebook sounds simple to many of us. But in reality, this is a job that involves so many platform-specific details and monitoring that many companies wind up […]

Business Gives Back: 5 Apparel Companies That Share the Wealth by @ChandalN

More than half of consumers worldwide are willing to pay more for products and services from brands that are committed to making a positive social or environmental impact, according to a global survey conducted by Nielsen, which is why giving back is no longer just a non-profit business model. Similarly, BDC-Ipsos released a survey that found […]

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5 Companies That Excel at Video Marketing

Facebook Newsroom have recently reported that people comment more than 10 times more on Facebook Live videos than on regular videos. From news corporations to fashion and beauty brands — social marketers that are harnessing raw, un-staged, accessible video are experiencing more engagement and interaction with Facebook users than ever before. Here are five brands […]