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Broken Link Building: Answers to 6 of the Most Common Questions by @_kevinrowe

Broken links are an epidemic. A recent study Rowe Digital (full disclosure: this is my company) looked at 90 publishers and websites and found over 65,000 broken outbound links (i.e., links generating 404 errors). Broken link building has existed as a strategy for many years, but its approach has continued to be honed and perfected. In […]

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The Technical Guide to Common Magento SEO Issues by @danny_taywitter

Magento is often regarded as a challenging e-commerce platform to achieve technical excellence with. Despite its complex rewrite engine, codebase, and dynamic content and URLs, leading global brands such as Burger King, Coca-Cola, and Tom Dixon all use the platform. Magento boasts a number of great achievements including increasing sales and user time on site, […]

8 Ways to Avoid Common Video Marketing Mistakes

Video marketing used to be an expensive and lengthy business, but with the advances in professional video production equipment, smartphone technology and the ease of use of platforms such YouTube, almost anyone can become a video marketer.  As a result, this has led to an astonishing 87 percent of online marketers currently using video content […]

The 10 Most Common SEO Mistakes by @alexanderkesler

Optimizing your website and blog is an essential element of your content marketing strategy. While SEO is changing, it stays on top of marketers’ agendas as it is a powerful way to bring visitors to your company’s outlets and to direct them towards your sales funnel. SEO methods are constantly evolving due to search engines’ […]