Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail. March 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Long gone are the days of blindly spending marketing dollars without a data first mindset to clearly calculate and […]

YouTube Channels With Under 10K Views Can No Longer Display Ads by @MattGSouthern

Google is ramping up its efforts to ensure ads do not appear alongside questionable YouTube videos. Its latest measure involves blocking ads from appearing on channels with less than 10,000 total views. According to what Google recently told the Wall Street Journal, it has been working on putting this measure in place since November. At […]