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Google Analytics Introduces Cross Device Capabilities With ‘Google Signals’ by @MattGSouthern

Google Analytics has started beta testing a new feature called Google Signals, which offers cross-device reporting and remarketing capabilities. Users who choose to activate Google Signals can take advantage of new advertising features that are being enhanced to better understand customers across devices. Google Signals upgrades existing advertising features to enable the following: Remarketing with […]

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AMP Stories Updated With Advertising Capabilities by @MattGSouthern

AMP stories have been upgraded to version 1.0, which includes new features such as monetization capabilities. Introduced this past February, AMP stories are Instagram-like stories created with Accelerated Mobile Pages technology. Unlike stories that appear on social networks like Instagram and Snapchat, AMP stories exist on a publisher’s website. That means they can be surfaced […]

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Google Releases Tool to Show Off Natural Language Search Capabilities by @MattGSouthern

Google’s research division has released a new tech demo of sorts, which shows off advancements the company has made toward understanding natural language. The new search experience, called “Talk to Books,” invites users to ask questions which Google will respond to with passages from books. Google claims the tool does not rely at all on […]