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Google AdWords Universal App Campaigns to Replace App Install Campaigns by @MattGSouthern

Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC) later this year. As of October 16th, all newly created app install campaigns will run on UAC. Search, Display, and YouTube app promo campaigns currently in place will stop running altogether on November 15th. “It’s important to […]

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How to Increase Business Revenue with Marketing Automation Campaigns by @KunjalPanchal

Are you looking for ways to drive revenue to your business? Meet today’s digital consumer: Kat. The web, social media, email, and other digital channels provide instant information at her fingertips. She came across your awesome posts on social media and decided to check out your site. She loved your content and wanted more so she subscribed to your […]

How to Increase Business Revenue with Marketing Automation Campaigns by @KunjalPanchal

Are you looking for ways to drive revenue to your business? Meet today’s digital consumer: Kat. The web, social media, email, and other digital channels provide instant information at her fingertips. She came across your awesome posts on social media and decided to check out your site. She loved your content and wanted more so she subscribed to your […]

Bing Shopping Campaigns Adds Search Term Reports at Product Level by @MattGSouthern

Bing Ads is rolling out a number of new features to Bing Shopping Campaigns designed to enhance feed management and optimization. In addition to product-level search term reports, Bing Ads is introducing online inventory update feeds, and scheduled feed downloads. Product Level Search Term Reports Bing Ads will now provide advertisers with data regarding which […]

6 Tips on Running Micro-Influencer Campaigns

When you’re the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer marketing has become a reliable customer acquisition channel for software-as-a-service startups, app developers and more. But you as already know, there are different types of influencers. Micro-influencers are influencers […]

4 Tactics to Supercharge Your PPC Campaigns by @HollystarPR

The online advertising universe is constantly evolving. With innovations in digital advertising happening all the time, it can be challenging to maintain high performance and stay competitive without a constant pulse on the Google platform. There’s a ton of strategy, trial and error, and creativity required to drive successful PPC campaigns. Here are some next-level […]

Are Your Campaign’s Analytics Sailing in the Wrong Direction? by @jakebaadsgaard

By most financial accounts, Christopher Columbus’s first transatlantic voyage was a tremendous loss. The trip took over five weeks. Columbus failed to find a route to the Orient, returned with little gold or spices and lost the largest of this three ships, the Santa Maria, off the coast of Haiti. The second voyage was another matter […]