How to Know Your Audience to Master Your Marketing Campaigns by @mindyweinstein

Keywords. Conversion. User experience. Search engine optimization. What do all of these words and phrases have in common? They all relate to how you will attract, engage, and convert your target audience. The crux of any good digital marketing campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and psychographic […]


Google AdWords Universal App Campaigns to Replace App Install Campaigns by @MattGSouthern

Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC) later this year. As of October 16th, all newly created app install campaigns will run on UAC. Search, Display, and YouTube app promo campaigns currently in place will stop running altogether on November 15th. “It’s important to […]


How to Increase Business Revenue with Marketing Automation Campaigns by @KunjalPanchal

Are you looking for ways to drive revenue to your business? Meet today’s digital consumer: Kat. The web, social media, email, and other digital channels provide instant information at her fingertips. She came across your awesome posts on social media and decided to check out your site. She loved your content and wanted more so she subscribed to your […]