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The Perfect Settings for a Google AdWords Campaign

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound When it’s time to choose the best settings for a Google AdWords campaign, go to the “Campaigns” tab in your AdWords Account and click […]

The Perfect Settings for a Google AdWords Campaign

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound When it’s time to choose the best settings for a Google AdWords campaign, go to the “Campaigns” tab in your AdWords Account and click […]

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AI Still Can't Create the Perfect Marketing Campaign for You

Author Dave Eggers scared millions with The Circle</i></a>, his tale of AI-driven surveillance that&#39;s since become a movie&nbsp;starring Tom Hanks and Emma Watson. And why not? Decades of science fiction have trained us to believe machines will eventually replace humans in everything — even when it comes to marketing</a>.</p> Related:&nbsp;10 Ways to Use Chatbots for […]

Google AdWords Now Allows Advertisers to Apply Audience Lists at Campaign Level by @MattGSouthern

Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. Previously, applying audience lists such as those generated through remarketing lists for search ads (RLSA) and Customer Match had to be done for every single ad group. The ability to easily apply audience lists across an entire […]

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The 6 Musts of a Successful Holiday Marketing Campaign

Fall is upon us, with the holidays waiting right around the corner. Holidays are a perfect time to connect with your prospects and celebrate those feelings of camaraderie, gratitude and interconnectedness. Marketers can leverage these feelings to deeply engage with their customers on an emotional level and build trust and credibility. The holidays are a popular time […]