Bing Ads Now Allows Advertisers to Import Call Conversions by @MattGSouthern

Bing Ads is now letting advertisers import call conversion data, which can help connect phone sales back to the ad campaign that prompted the call. Call conversion imports are facilitated through Bing Ads’ Offline Conversion Import tool, which was released this past September. Any call-tracking system can integrate with Bing Ads, and import call conversion […]

Can Call Tracking Solve the Last-Click Attribution Problem? by @nancy_elle

Last-click attribution is a challenge every marketer faces. By relying solely on insights from a consumer’s last stop in the path to purchase, the rest of his or her journey disappears. Considering the multiple channels a customer might interact with before making a call — search, social media, television, print ads, and more — marketers […]

Google AdWords Introduces Account-Level Call Extensions, & More Click-to-Call Updates by @MattGSouthern

Google announced a series of updates to click-to-call ads this week, including a new design, new reporting capabilities, and account-level call extensions. Account-Level Call Extensions Soon advertisers will be able to set up call extensions on a larger scale with account-level call extensions. Rather than implementing call extensions at a campaign or ad group level, […]