5-Ways-to-Move-Your-SEO-Programs-to-Target-the-Top-of-the-Buying-Funnel

5 Ways to Move Your SEO Programs to Target the Top of the Buying Funnel by @tonynwright

For years, SEO professionals have been tackling the bottom of the sales funnel. We’ll give lip service to branding and content marketing targeted at consumers higher in the funnel – those just starting the buyer’s journey. But it’s much easier to target those closest to a purchase. SEOs have traditionally emphasized last-click attribution. We’ve ignored […]