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Pinterest Business Profiles to Display Total Monthly Viewers by @MattGSouthern

Pinterest is making several changes to the appearance of business profiles, including the addition of a monthly viewer statistic. Everyone, not just account administrators, will be able to see this statistic. It will show users the total number of people who saw the business’s pins within the last 30 days. This statistic may prove to […]

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11 Ways to Promote a Local Business on Instagram by @ashleymadhatter

JiffPom (@JiffPom) is proudly (I imagine) sitting atop a throne of 8.5 million Instagram followers. He’s also a dog. To put this in perspective, an “Insta-famous” dog has more followers than Apple, Amazon, and Microsoft combined. If every major soda brand combined their Instagram follower counts, JiffPom would still beat them by over 3 million. […]

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PPC vs. SEO: What's Best For Your Business?

April 12, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, “Should I invest in PPC or SEO?” Related: SEO vs. PPC: Knowing Which Is Right for Your Website According to […]

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3 Content Marketing Tips for Your Service Business

Find out what content marketing is and what types would work best for your service business. April 4, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now fromAmazon | Barnes & Noble | iBooks | IndieBound […]

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Google Lets Users Search Through Reviews of Business Listings by @MattGSouthern

Google Maps for iOS has been updated with two new features. One is the ability to display estimated wait times for restaurants. The second is a search feature which lets users filter reviews and look up specific keywords. When viewing a restaurant listing on Google Maps the average wait time will be displayed within the […]

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Facebook Introduces Messenger Chat Plugin for Business Websites by @MattGSouthern

Facebook has revealed details about version 2.2 of its Messenger platform, which comes with a highly requested customer chat plugin. With Messenger Platform 2.2, Facebook aims to help businesses and developers “reach their customers in new and engaging ways.” The newest way for businesses to engage with customers is with Facebook Messenger’s new chat plugin. […]

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Yext’s Latest Advancements Will Expand Where Business Information is Published by @MattGSouthern

Yext has unveiled three major advancements to its platform, powered by AI and machine learning. Yext for Events, Yext Knowledge Assistant, and WeChat Mini-Programs integration have all been designed to help businesses engage consumers using technology such as voice search and smart assistants. These advancements will allow businesses to manage new sets of data, manage […]