content-syndication-link-building

Link Building Best Practices for Content Syndication by @annaleacrowe

Nowadays, it’s natural to expect your article to get covered on other sites because it’s just that good. Amazing copy and beautiful visuals serve as the driving force behind barrage of content sharing — and they’ve quickly become mainstays on our top posts. Essentially, you want your content to do “double duty” (and then some) […]

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Why Your SEO Focus Should Be Brand Building by @bsmarketer

Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting […]

Why Your SEO Focus Should Be Brand Building by @bsmarketer

Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting […]

Podcast Link Building: Gain Links by Being a Guest on Podcasts by @annaleacrowe

Ah, the podcast. Despite the status of being your marketing knight in shining armor — meant to equip listeners with marketing brilliance and algorithm-resistant strategies — podcasts often go underappreciated in the link building world. Just like video link building, podcast link building is meant to be an extension of your brand — though, similarly, […]

building-links-social-stance

Building Links Through Social Responsibility & Taking a Stand by @tonynwright

A number of years ago, I conducted a rather ambitious research project to find out how consumer preferences were affected by a brand’s social stance. While I certainly didn’t conclusively answer whether a brand should take a stand, I did come to one concrete conclusion: A brand that takes a social stand almost always sees […]