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You Can Spend Less on Retargeting to Get More from Your Ad Budget This Holiday Season

It can be hard to tell who&#39;s already going down the funnel on their own, but signals do exist in the form of behavioral data from individual users, such as how many add to carts, site visits and purchases they&#39;ve had over time.</p> Holiday hazards</b></h2> In addition to neglecting incrementality, marketers often err during the […]

4 Tips for Using Google's Keyword Matching Tool to Spend Your Ad Budget Wisely

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound When you’re ready to import your keyword list into Google AdWords, there’s an important step to consider. Skip this step, and you’ll burn through […]

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Digital Growth Hacking Strategies for Companies on a Tight Budget by @cynthialive

Audience growth is one challenge faced by all new businesses, especially those with a limited team of founding members. The idea of growing a following on Twitter or Facebook sounds simple to many of us. But in reality, this is a job that involves so many platform-specific details and monitoring that many companies wind up […]

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How to Scale Your Marketing Without a Marketing Budget

I’ve always leaned towards the hustlers over the inherited. Meaning, scrappy entrepreneurs with drive and hutzpah are my passion and purpose. They don’t have Angel Investors, VC funding, or a trust fund to rely on. Every dollar they spend has to come back to them as more or they don’t survive. So every minute and […]

View Bing Ads Conversion Estimates Based on Budget Suggestions by @MattGSouthern

Bing Ads is making it easier for advertisers to make informed decisions when it comes to adjusting campaign budgets. Now, in the Opportunity page, Bing is adding conversion estimates along with corresponding budget suggestions. This will give advertisers a better idea of budget adjustments will affect their conversions. In order for Bing Ads to generate […]

5 Strategies for Creating Epic Content Marketing on a Tight Budget

What’s the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.”  Related: How Much Should You Invest in Content Marketing? But, the truth is, even if you know what you’re doing, content marketing can be a daunting task. Still, it can and does pay off.  Distribion used content to increase its blog […]

9 Tips to Optimize Crawl Budget for SEO by @ab80

When you hear the words “search engine optimization,” what do you think of? My mind leaps straight to a list of SEO ranking factors, such as proper tags, relevant keywords, a clean sitemap, great design elements, and a steady stream of high-quality content. However, a recent article by my colleague, Yauhen Khutarniuk, made me realize […]

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You Don't Need a Big Budget to Do Neuroscience Marketing

Neuroscience is the study of the function of the nervous system and brain, and this includes fields such as psychology, psychiatry and physiology. Neuroscience marketing considers the findings and research generated by these areas to influence a customer’s buying decision. While this sounds sophisticated, it’s not that difficult to understand and implement. All you need to do is to […]