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Why Your SEO Focus Should Be Brand Building by @bsmarketer

Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting […]

Why Your SEO Focus Should Be Brand Building by @bsmarketer

Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting […]

4 Unconventional Ways to Reclaim Lost Facebook Organic Reach by @bsmarketer

Facebook has been the hot-button topic of social and political discussions for the past few weeks. Even still, more than 2 billion people still use the platform monthly, totaling to 50 million hours of usage. But reaching those users without paying a now massively increased advertising cost still feels next to impossible. Organic reach rates are […]

10 Timeless Keyword Research Tips by @bsmarketer

Keyword research isn’t a blog post thing. It isn’t a website redesign thing, either. Instead, it should be an everyday thing, a continual harvesting of data so you can make better marketing decisions. There are plenty of keyword research tools out there. But this isn’t about tools. It’s about principles – simple strategies that work now and […]

What Type of SSL Certificate Does Your Website Need? by @bsmarketer

Global cyber crime costs could reach $ 2 trillion by 2019. That’s up 3X from 2015 (which was only a paltry $ 500 billion by comparison). Then President Obama even urged citizens to use safeguards like two-factor authentication. Google is among the most proactive. Recently, they’ve strong-armed webmasters into adding SSL certificates (or HTTPS). In the past, up to 70% of […]