10 Timeless Keyword Research Tips by @bsmarketer

Keyword research isn’t a blog post thing. It isn’t a website redesign thing, either. Instead, it should be an everyday thing, a continual harvesting of data so you can make better marketing decisions. There are plenty of keyword research tools out there. But this isn’t about tools. It’s about principles – simple strategies that work now and […]

What Type of SSL Certificate Does Your Website Need? by @bsmarketer

Global cyber crime costs could reach $ 2 trillion by 2019. That’s up 3X from 2015 (which was only a paltry $ 500 billion by comparison). Then President Obama even urged citizens to use safeguards like two-factor authentication. Google is among the most proactive. Recently, they’ve strong-armed webmasters into adding SSL certificates (or HTTPS). In the past, up to 70% of […]