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5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes

You don’t need a big budget to learn from these big-budget brands. February 23, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Marketing is a spectator sport. We can all learn from each other by observing what brands do in the marketplace, even if we don’t have big budgets. Specifically, we’re finding […]

Mobile Continues to Dominate Marketing Opportunities, But Brands Should Consider What's Next

Tom Edwards, chief digital officer, agency at Epsilon sat down with Entrepreneur Network partner Jeffrey Hayzlett at the C-Suite Conference in San Francisco to talk about the future of marketing, the infusion of voice-based technology into consumer products and how brands should shift from social media to social messaging strategies. “Disruption is the new normal,” […]

3 Brands Crushing Instant Customer Service

In this age of instant gratification, consumers want their problems dealt with immediately — not five minutes from now. By implementing live chat on your website, you can keep your customers active and engaged. Do you use chat as a bonus feature on your site? Live chat shouldn’t be a bonus feature for your site; […]

SEJ Live: Rhea Drysdale on Understanding Your Brand’s Reputation by @rinadianewrites

Brands know that the conversation with active and potential customers starts — and likely ends — with reputation. Rhea Drysdale joined #SEJLive this week to talk about understanding your brand’s reputation through reputation marketing. Rhea also gave examples of companies doing reputation marketing right and shared advice on how teams can work together to build a […]

5 Interesting Snapchat Trends Brands Need to Know by @MrDannyGoodwin

We learned some interesting Snapchat stats from its IPO filing – most notably that it has 158 million daily users who use the messaging app for 20-30+ minutes per day. But how are brands reaching and engaging Snapchat users? What’s working? Here are five interesting marketing trends from a new Snaplytics report, which analyzed 271,000 snaps […]