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3 Keys to the Right Domain Name for Building a Brand

Domain names have been at the forefront of the digital experience for 20 years. They provide the real estate for businesses to build their online presence and provide doorways for their customers to find them. Now more than ever, choosing which domain names to own is a complicated and critical task for startups and seasoned […]

3 Keys to the Right Domain Name for Building a Brand

Domain names have been at the forefront of the digital experience for 20 years. They provide the real estate for businesses to build their online presence and provide doorways for their customers to find them. Now more than ever, choosing which domain names to own is a complicated and critical task for startups and seasoned […]

Protecting Your Intellectual Property on Amazon: Brand Registry 2.0 by @bestfromthenest

Few e-commerce platforms present more opportunity and potential for brands looking to gain visibility and sell their products online than Amazon. In fact, 53 cents of every dollar spent online is spent on Amazon. However, the powerful e-commerce platform can also be a nightmare for companies looking to manage their online presence and control how […]

Protecting Your Intellectual Property on Amazon: Brand Registry 2.0 by @bestfromthenest

Few e-commerce platforms present more opportunity and potential for brands looking to gain visibility and sell their products online than Amazon. In fact, 53 cents of every dollar spent online is spent on Amazon. However, the powerful e-commerce platform can also be a nightmare for companies looking to manage their online presence and control how […]

Is Your Brand Name Limiting Your Business Prospects?

Choosing a brand name is one of the first steps in creating your business and certainly among the most crucial — strong, memorable names are a key ingredient to the success of your product, service or company. While the name should capture the essence of the company, committing to a title that will define your brand […]

How To Use Facebook Reactions To Create Brand Affinity by @clarkboyd

Just over a year ago, Facebook released Reactions. Five new emojis joined the venerable Like button – Love, Haha, Wow, Sad, and Angry – with the aim of giving users a little more freedom to express their emotional responses to posts. These cutesy characters gave material manifestation to an important truth about Facebook: the social network is powered by […]

Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim

Search marketing is so awesome because it’s efficient — the ROI is measurable and tangible. Those big brand advertisers — the ones spending millions to advertise on TV, radio, and billboards — what do they know? What a waste of money, right? Well, if those formats are so useless, why are the big companies pouring […]

I Use My Personal Brand to Drive Revenue. You Can Too.

You might have heard the stats: sales reps who use social media as part of their sales techniques outsell 78 percent of their peers. Leads developed through employees’ social media activities convert 7 times more frequently than other leads. How does this work? Can you really use social media and content marketing to drive sales […]