How to Create Upsells that Boost Your Sales

Once you’ve attracted buyers to your site, don’t let them get away without trying to increase the sale. May 30, 2018 5 min read The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Upsells are an important part […]


How to Use Amazon Hidden Keywords to Boost Discoverability by @ebkendo

Amazon calls them “hidden keywords” in their documentation, but I’ve heard them called many things, including search terms, Amazon keywords, product keywords, and backend keywords. I’ve also heard varying methods for determining what those words should be, what they shouldn’t be, and how to generate them for use. But one thing that I’ve consistently heard […]

How to Boost Your Search Visibility with SEO-Friendly WordPress URLs by @josephhhoward

Here’s one simple way to improve your WordPress SEO starting today: Make sure you have SEO-friendly URLs. Creating SEO-friendly URLs is a super simple way to improve your SEO. If you get it right, you’ll improve your organic search visibility, especially for low-volume long-tail keywords. Here are four tips to ensure your WordPress URLs are SEO-friendly. […]


Give Your SEO a Boost With These 12 Accessibility Improvements by @tamar

For those of you with a brick-and-mortar business location, you’re familiar with the concept of accessibility and why it’s a necessity for any company that intends to engage with the general public. In the United States, not accommodating those with disabilities is a violation of the Americans with Disabilities act; reasonable accommodations must be provided […]


6 Ways to Boost Sales With AdWords Expanded Text Ads

Expanded text ads (ETAs) are here and marketers everywhere are jumping in to take advantage. You should too. If you’re unfamiliar with ETAs, they offer almost 50 percent more ad text that you can use to reach people in your target market. Unsurprisingly, the expanded format is designed specifically for mobile users. According to Google’s own research, “longer ad […]


5 Tips to Boost Your Website's Knowledge Bases

Businesses that regularly receive calls from customers realize how difficult it can be to provide 24/7 support. Keeping friendly, skilled representatives on hand around-the-clock can quickly drain a business’s payroll. Yet, cutting corners by hiring unhelpful employees will send customers directly to competitors. Knowledge bases are a great way to give customers the help they […]


5 Tiny PR Hacks to Boost Your Startup's Exposure

“Do it. Or you’ve lost my respect forever.” Sean Hammons, lead developer at Clicky.com wanted more coverage for his startup. He created a new user translation tool, making his app available to non-English speakers. He felt he deserved more coverage, that it was something long overdue.   He decided it was a good idea to […]