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5 Voice Engine Optimization Strategies That Will Boost Your Rankings [Webinar] by @A_Ninofranco

Are you ready for a voice search future? Whether it’s a speaker or smartphone, voice search usage is rapidly increasing. Leading research firms are predicting that somewhere between 30 and 50 percent of all searches will be conducted via voice by 2020. Mobile users are relying on voice search to supply them with on-the-go information. […]

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How to Create Upsells that Boost Your Sales

Once you’ve attracted buyers to your site, don’t let them get away without trying to increase the sale. May 30, 2018 5 min read The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Upsells are an important part […]

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How to Use Amazon Hidden Keywords to Boost Discoverability by @ebkendo

Amazon calls them “hidden keywords” in their documentation, but I’ve heard them called many things, including search terms, Amazon keywords, product keywords, and backend keywords. I’ve also heard varying methods for determining what those words should be, what they shouldn’t be, and how to generate them for use. But one thing that I’ve consistently heard […]

How to Boost Your Search Visibility with SEO-Friendly WordPress URLs by @josephhhoward

Here’s one simple way to improve your WordPress SEO starting today: Make sure you have SEO-friendly URLs. Creating SEO-friendly URLs is a super simple way to improve your SEO. If you get it right, you’ll improve your organic search visibility, especially for low-volume long-tail keywords. Here are four tips to ensure your WordPress URLs are SEO-friendly. […]

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Give Your SEO a Boost With These 12 Accessibility Improvements by @tamar

For those of you with a brick-and-mortar business location, you’re familiar with the concept of accessibility and why it’s a necessity for any company that intends to engage with the general public. In the United States, not accommodating those with disabilities is a violation of the Americans with Disabilities act; reasonable accommodations must be provided […]

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6 Ways to Boost Sales With AdWords Expanded Text Ads

Expanded text ads (ETAs) are here and marketers everywhere are jumping in to take advantage. You should too. If you’re unfamiliar with ETAs, they offer almost 50 percent more ad text that you can use to reach people in your target market. Unsurprisingly, the expanded format is designed specifically for mobile users. According to Google’s own research, “longer ad […]