View Bing Ads Conversion Estimates Based on Budget Suggestions by @MattGSouthern

Bing Ads is making it easier for advertisers to make informed decisions when it comes to adjusting campaign budgets. Now, in the Opportunity page, Bing is adding conversion estimates along with corresponding budget suggestions. This will give advertisers a better idea of budget adjustments will affect their conversions. In order for Bing Ads to generate […]

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Bing Ads Introduces In-line Competitive Metrics by @MattGSouthern

Bing Ads has introduced a new way to measure the effectiveness of ad campaigns. Advertisers can now add competitive metrics, also known as “share of voice” metrics, to in-line performance views. Competitive metrics will compare how your campaigns are performing versus competitors. You can get started using competitive metrics by logging into Bing Ads and […]

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Bing Ads Introduces In-Market and Custom Audiences Targeting by @MattGSouthern

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom Audiences (global). In-Market Audiences In-Market Audiences are curated lists of individuals found to have purchase intent for a particular category of products or services. […]

Bing Ads Introduces Merchant Promotions for Search Ads by @MattGSouthern

Bing has announced Merchant Promotions are now available to all US advertisers. Merchant Promotions were originally being tested as an extension for Bing Shopping Campaigns as a pilot project, before being released across the US. Merchant Promotions are appended to Product Ads as special offers which searchers can click on to receive more information about […]

Bing Shopping Campaigns Adds Search Term Reports at Product Level by @MattGSouthern

Bing Ads is rolling out a number of new features to Bing Shopping Campaigns designed to enhance feed management and optimization. In addition to product-level search term reports, Bing Ads is introducing online inventory update feeds, and scheduled feed downloads. Product Level Search Term Reports Bing Ads will now provide advertisers with data regarding which […]