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Bing Ads Introduces In-Market and Custom Audiences Targeting by @MattGSouthern

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom Audiences (global). In-Market Audiences In-Market Audiences are curated lists of individuals found to have purchase intent for a particular category of products or services. […]

Bing Ads Introduces Merchant Promotions for Search Ads by @MattGSouthern

Bing has announced Merchant Promotions are now available to all US advertisers. Merchant Promotions were originally being tested as an extension for Bing Shopping Campaigns as a pilot project, before being released across the US. Merchant Promotions are appended to Product Ads as special offers which searchers can click on to receive more information about […]

Bing Shopping Campaigns Adds Search Term Reports at Product Level by @MattGSouthern

Bing Ads is rolling out a number of new features to Bing Shopping Campaigns designed to enhance feed management and optimization. In addition to product-level search term reports, Bing Ads is introducing online inventory update feeds, and scheduled feed downloads. Product Level Search Term Reports Bing Ads will now provide advertisers with data regarding which […]

Bing Ads Editor Now Supports Review Extensions by @MattGSouthern

Bing Ads Editor has been updated with support for Review Extensions. In addition, Bing Ads Editor v11.10 also comes with better keyword import, and an improved ability to create audience associations for Remarketing in Paid Search campaigns. Review Extensions With the latest version of Bing Ads Editor advertisers can manage their Review Extensions in bulk. […]