Bing Ads Now Allows Advertisers to Import Call Conversions by @MattGSouthern

Bing Ads is now letting advertisers import call conversion data, which can help connect phone sales back to the ad campaign that prompted the call. Call conversion imports are facilitated through Bing Ads’ Offline Conversion Import tool, which was released this past September. Any call-tracking system can integrate with Bing Ads, and import call conversion […]

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Bing Upgrades Visual Search With Object Detection Technology by @MattGSouthern

Bing is upgrading its unique Visual Search experience with technology that will make it even more intelligent. Bing Visual Search allows users to search for objects featured in an image. Previously, users had to manually draw a lasso around the object in order to identify it. Now, thanks to object detection technology, Bing will be […]

View Bing Ads Conversion Estimates Based on Budget Suggestions by @MattGSouthern

Bing Ads is making it easier for advertisers to make informed decisions when it comes to adjusting campaign budgets. Now, in the Opportunity page, Bing is adding conversion estimates along with corresponding budget suggestions. This will give advertisers a better idea of budget adjustments will affect their conversions. In order for Bing Ads to generate […]