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Bing Ads Integrates With LiveRamp to Improve Custom Audiences Targeting by @MattGSouthern

Bing Ads has integrated with LiveRamp, a provider of identity resolution services, to deliver “people-based search capabilities” in Bing Ads Custom Audiences. This integration will allow Bing Ads Custom Audiences to target or retarget search ads at the individual level. In plain English, what this means for search marketers is that they can distribute the […]

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Bing Ads to Allow Advertisers to Target LinkedIn Audiences by @MattGSouthern

Bing Ads plans to roll out new functionality which will allow advertisers to target ads to LinkedIn audiences. This was quietly announced by an administrator on the Bing Ads feature suggestion forum, who responded to post from December 2016 where a user suggested this idea: “Now that Microsoft owns LinkedIn, I (and my B2B clients) […]

Bing Ads Now Allows Advertisers to Import Call Conversions by @MattGSouthern

Bing Ads is now letting advertisers import call conversion data, which can help connect phone sales back to the ad campaign that prompted the call. Call conversion imports are facilitated through Bing Ads’ Offline Conversion Import tool, which was released this past September. Any call-tracking system can integrate with Bing Ads, and import call conversion […]