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Bing Upgrades Visual Search With Object Detection Technology by @MattGSouthern

Bing is upgrading its unique Visual Search experience with technology that will make it even more intelligent. Bing Visual Search allows users to search for objects featured in an image. Previously, users had to manually draw a lasso around the object in order to identify it. Now, thanks to object detection technology, Bing will be […]

View Bing Ads Conversion Estimates Based on Budget Suggestions by @MattGSouthern

Bing Ads is making it easier for advertisers to make informed decisions when it comes to adjusting campaign budgets. Now, in the Opportunity page, Bing is adding conversion estimates along with corresponding budget suggestions. This will give advertisers a better idea of budget adjustments will affect their conversions. In order for Bing Ads to generate […]

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Bing Ads Introduces In-line Competitive Metrics by @MattGSouthern

Bing Ads has introduced a new way to measure the effectiveness of ad campaigns. Advertisers can now add competitive metrics, also known as “share of voice” metrics, to in-line performance views. Competitive metrics will compare how your campaigns are performing versus competitors. You can get started using competitive metrics by logging into Bing Ads and […]

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Bing Ads Introduces In-Market and Custom Audiences Targeting by @MattGSouthern

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom Audiences (global). In-Market Audiences In-Market Audiences are curated lists of individuals found to have purchase intent for a particular category of products or services. […]