20160718032444-shutterstock-370385141-1

How to Build a Better Brand With Human-Centered Design

3. Close the loop with engaging content to create customer buy-in.</h2> Don&rsquo;t just settle for traditional advertising content, focus on generating authentic, meaningful copy to incorporate in all your communications&nbsp;to help your customers feel like they are engaging with an authentic company.</p>Brands that effectively leverage these tactics will create visually appealing experiences at a fraction […]

How to Build a Better Brand With Human-Centered Design

3. Close the loop with engaging content to create customer buy-in.<\/h2> Don&rsquo;t just settle for traditional advertising content, focus on generating authentic, meaningful copy to incorporate in all your communications&nbsp;to help your customers feel like they are engaging with an authentic company.<\/p>Brands that effectively leverage these tactics will create visually appealing experiences at a fraction […]

3 Pre-Suasion Strategies for Better Content Marketing by @mindyweinstein

“The basic idea of pre-suasion is that by guiding preliminary attention strategically, it’s possible for a communicator to move recipients into an agreement with a message before they experience it.” – Robert Cialdini, PhD, Pre-Suasion: A Revolutionary Way to Influence and Persuade It was another 110-degree day in Phoenix — literally hot enough to fry […]

12 Ridiculously Simple Ways to Make Your Content Better by @vpkoshy

Content marketers are struggling to produce engaging content, according to the Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends study. The struggle is real for 54 percent of B2B content marketers and 50 percent of B2C marketers. Why is it so difficult to create great content? Without a doubt, the sheer quantity of content being generated is […]

How to Be a Better SEO

This article addresses shaky SEO strategies that are promoted as important but are outdated. But more importantly, this article will show how some ideas are true or not. Building a better SEO B.S. Detector will show you how to be more discerning of what you are told to believe and how to detect SEO B.S. […]