Why Links Are Important for SEO by @benjarriola

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! In the early days of SEO, web ranking was heavily based on keyword usage within the page’s content. Without sophisticated search engine algorithms, keyword […]


Google’s Big Daddy Update: Big Changes to Google’s Infrastructure & the SERPs by @benjarriola

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! As Google has grown and developed over the years, algorithm updates have been introduced periodically. Many updates remain unconfirmed by Google, despite many SEO pros finding evidence for them. One Google update, known as Big Daddy, […]

3 Excel Formulas for Google’s Keyword Planner Search Volume Numbers by @benjarriola

Our main sources of keyword data, no matter what keyword research tools we use, is oftentimes Google’s Keyword Planner, which is a part of Google AdWords. Data from Keyword Planner is exported into CSV files or extracted using their API to feed other tools. Google has a history of being less transparent, no matter what kind of data or […]