Google Display Network to Begin Serving Ads With No Targeting As of January 18 by @MattGSouthern

Google recently announced changes to how it will be targeting ads starting on January 18, 2017. From that date forward, all ad groups with no targeting method selected will be displayed throughout the entire Google Display Network (GDN). Yes, you read that correctly. Ads with no targeting method selected will just get served to anyone. […]