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SEO Best Practices: How to Create Awesome Meta Descriptions by @BrianHarnish

Since the early days of SEO, meta descriptions have been an important optimization point. Google continues to maintain that meta descriptions don’t help with rankings whatsoever. But, as an indirect signal, there is anecdotal evidence that indirect attributes of better descriptions do help. Things like click-through rate (CTR), perception of the quality of the result, […]

10 Awesome Evergreen Content Ideas for E-Commerce Websites by @jasonacidre

E-commerce websites depend on conversions (lead and revenue generation) to survive. That’s why pushing out evergreen content is crucial for staying relevant today. What is Evergreen Content? Evergreen content is basically a piece of content that doesn’t rely on current trends to be helpful or be of interest to its intended audience. Simply put, evergreen […]

8 Awesome Ways to Declutter Your Digital Marketing Life by @lisabuyer

Digital clutter is anything but Zen. It’s the problem every marketer has and nobody talks about. Easy to ignore, hard to see, but what is all the extra stuff and fluff really costing your digital marketing life in time, money, and resources? The number of messages, files, accounts, passwords, subscriptions, notifications, tools, and networks seem to […]

How to Create an Awesome E-Commerce Dashboard in Google Sheets by @iambenwood

Google sheets presents an opportunity for Google Analytics users to pull data from their accounts and create highly customizable charts, graphs, and projections in a single page dashboard. What’s more, these reports can be automated using a handy add-on for Google sheets, which will save e-commerce marketers the chore of having to manually retrieve data […]