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7 Dreadful Marketing Mistakes to Avoid in 2018

The marketing landscape is more diverse than ever before, with marketing strategies spanning multiple channels. To stay relevant, you must conduct marketing audits from time to time. With so many tasks to execute, you might be walking a fine line and making a few (or several) blunders. At Betaout, we’ve learned that these mistakes can cost you […]

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How to Avoid Burnout & Survive Long Term in Digital Marketing by @malleeblue

Organizations are demanding ever higher performance from their digital marketing teams. People are trying to comply, but the usual method – putting in longer hours – has backfired. Employees are becoming exhausted, disengaged, and sick. And they’re defecting to healthier job environments. The obvious difficulty here is that time is not an infinite commodity. You […]

8 Ways to Avoid Common Video Marketing Mistakes

Video marketing used to be an expensive and lengthy business, but with the advances in professional video production equipment, smartphone technology and the ease of use of platforms such YouTube, almost anyone can become a video marketer.  As a result, this has led to an astonishing 87 percent of online marketers currently using video content […]

Avoid Shopping Cart Abandonment with Better SEO This Holiday Season by @seocompanymiami

With Black Friday and Cyber Monday over, the holiday season is now in full swing. Which means it is the perfect time for small businesses to make sure they’re not falling prey to “shopping cart abandonment.” Did you know that 75% of online purchases (or “almost” purchases) get abandoned? But worry not: I’ve put together a […]