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Bing Ads Integrates With LiveRamp to Improve Custom Audiences Targeting by @MattGSouthern

Bing Ads has integrated with LiveRamp, a provider of identity resolution services, to deliver “people-based search capabilities” in Bing Ads Custom Audiences. This integration will allow Bing Ads Custom Audiences to target or retarget search ads at the individual level. In plain English, what this means for search marketers is that they can distribute the […]

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Bing Ads to Allow Advertisers to Target LinkedIn Audiences by @MattGSouthern

Bing Ads plans to roll out new functionality which will allow advertisers to target ads to LinkedIn audiences. This was quietly announced by an administrator on the Bing Ads feature suggestion forum, who responded to post from December 2016 where a user suggested this idea: “Now that Microsoft owns LinkedIn, I (and my B2B clients) […]

Smart Content & Smart SEO: Mastering Audiences & Architecture by @seotulsa

In today‚Äôs contextual algorithmic world, building a website that reflects SEO best practices while delivering results begins with creating the right architecture and building content that is smart and easily discoverable by your audiences. What Is Smart Content? Simply put, smart content is: Discoverable (easily found). Optimized (from point of creation). Profitable (measurable). Easily displayed […]

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Bing Ads Introduces In-Market and Custom Audiences Targeting by @MattGSouthern

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom Audiences (global). In-Market Audiences In-Market Audiences are curated lists of individuals found to have purchase intent for a particular category of products or services. […]