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How to Know Your Audience to Master Your Marketing Campaigns by @mindyweinstein

Keywords. Conversion. User experience. Search engine optimization. What do all of these words and phrases have in common? They all relate to how you will attract, engage, and convert your target audience. The crux of any good digital marketing campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and psychographic […]

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Microsoft Launches New AI-Powered Audience Network by @MrDannyGoodwin

Microsoft announced a new AI-powered marketing product – called the Microsoft Audience Network – today at the Global Bing Partner Summit. The ads, which offer “advanced audience targeting and brand safe native content placements” to advertisers, will span the entire consumer journey – search, the web, and apps. Advertisers can set up and use the […]

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4 Advanced AdWords Audience Targeting Tactics by @iambenwood

The audience targeting options available to PPC advertisers across both search and social are constantly evolving. In the past few years, advertisers have begun to be able to target custom audiences through search network campaigns, create similar audiences to mimic users who have completed a desired action on their website and target users via mailing list upload features […]

13 Presentation Tools That Will Keep Your Audience Engaged by @ADiSilvestro

The difference between delivering a good presentation and a great presentation at an SEO or digital marketing conference or another type of event often comes down to which tools you use. The right tools can help you interact with your audience, keep your listeners interested, and avoid resorting to using boring bullet points on every slide. […]

13 Presentation Tools That Will Keep Your Audience Engaged by @ADiSilvestro

The difference between delivering a good presentation and a great presentation at an SEO or digital marketing conference or another type of event often comes down to which tools you use. The right tools can help you interact with your audience, keep your listeners interested, and avoid resorting to using boring bullet points on every slide. […]